Understanding social networks : theories, concepts, and findings / Charles Kadushin.

Format:

Book

Author/Creator:

Kadushin, Charles.

Language:

English

Subjects (All):

Social networks.

Physical Description:

1 online resource (288 p.)

Edition:

1st ed.

Place of Publication:

New York : Oxford University Press, c2012.

Summary:

'Understanding Social Networks' explains the big ideas that underlie social networks, covering fundamental concepts then discussing networks and their core themes in increasing order of complexity.

Despite the spread and adoption of social network concepts outside of the academy and the rising use of social network analysis across a number of disciplines, there is no general book designed for serious readers that introduces them to the basic ideas and concepts of social networks. Understanding Social Networks fills that gap by explaining the big ideas that underlie the social network phenomenon. Written for the reader who has never studied social networks, it covers fundamental concepts, then discusses networks and their core themes in increasing order of complexity. Kadushin demystifies the concepts, theories, and findings developed by network experts. He selects material that serves as basic building blocks and examples of best practices that will allow the reader to understand and evaluate new developments as they emerge. Understanding Social Networks will be useful to social scientists who encounter social network research in their reading, students new to the network field, as well as managers, marketers, and others who constantly encounter social networks in their work.

Contents:

Introduction

Basic network concepts: part I individual members of networks

Basic network concepts: part II whole social networks

Basic network concepts: part III network segmentation

Psychological foundations of social networks

Small groups, leadership and social networks

Organizations and networks

The small world, circles and communities

Influence and diffusion

Networks as social capital

Ethical dilemmas of social network research

Coda: ten master ideas of social networks.

Notes:

Includes bibliographical references and index.

ISBN:

0-19-992081-8

1-283-42698-6

9786613426987

0-19-970213-6