Innovative strategy making in higher education / authored by Mario C. Martinez and Mimi Wolverton.

Format:

Book

Author/Creator:

Martinez, Mario, 1967- author.

Wolverton, Mimi, author.

Language:

English

Subjects (All):

Public universities and colleges--United States--Administration.

Public universities and colleges.

Education, Higher--United States--Planning.

Education, Higher.

Strategic planning--United States.

Strategic planning.

Physical Description:

1 online resource (180 p.)

Place of Publication:

Charlotte, N.C. : Information Age Pub., c2009.

Language Note:

English

Summary:

The purpose of this book is to offer higher education leaders, scholars, consultants, and observers a full range of strategy tools that can be applied to the higher education industry. This is accomplished by a) introducing new concepts and tools to give a comprehensive view of strategy making in higher education, beyond strategic planning, b) demonstrating the value of the concepts and tools through description and application for different types of institutions (universities, community colleges, for-profit colleges, etc.) and at different levels within institutions (institutional, college, department, etc.), and c) providing guidance on the appropriate uses of the various tools. The last point is especially important, as applying business-like principles to higher education often receives heavy criticism. The book helps readers decipher the appropriate uses of different strategy tools to the higher education industry, but the book also points out dangers and weaknesses. All of this is done within today's context of political, economic, demographic, and global realities.

Contents:

Acknowledgments

Preface

Chapter 1. The new imperative for strategy making

Chapter 2. The costs and benefits of strategic planning

Chapter 3. Strategic planning: Lessons and applications

Chapter 4. Analyzing higher education as an industry

Chapter 5. Applying industry analysis in higher education

Chapter 6. Exercising your competitive advantage

Chapter 7. Vertical and horizontal integration strategies

Chapter 8. Canvassing the higher education landscape

Chapter 9. The strategy and innovation nexus

Chapter 10. Innovative strategy making and the role of leadership

References

About the authors.

Notes:

Bibliographic Level Mode of Issuance: Monograph

Includes bibliographical references (pages 151-155) and index.

Print version record.

ISBN:

9786612186714

9781282186712

128218671X

9781607521860

1607521865

OCLC:

704520969