International survey of research university leadership : evaluation of the university enrollment marketing effort.

Format:

Book

Language:

English

Subjects (All):

Tuition.

College costs.

College personnel management.

School management and organization.

Physical Description:

1 online resource (70 pages) : illustrations, tables

Place of Publication:

[Place of publication not identified] : Primary Research Group, Inc., 2017.

Summary:

The study gives detailed data on how 249 university deans, provosts, administrative and academic department heads and other leaders perceive their university's enrollment marketing efforts. Survey participants grade their university effort, and indicate whether they would support more or less university funding for the marketing effort. In addition, they relate their expectations for the near future on enrollment of international students, distance learning students, non-degree program students, undergraduates, and graduate students. They also give their opinion on the effectiveness and desirability of a range of marketing options such as marketing through Google Ads, Facebook, Instagram, and more traditional outlets such as university open houses, direct mail, newspaper and radio and television advertising, among other options. Respondents were drawn from major research universities in the USA, Canada, the UK, Ireland, Australia and New Zealand.

Notes:

Description based on online resource; title from PDF cover (EBC, viewed March 10, 2018).

ISBN:

1-57440-908-5

OCLC:

1024266652