Evaluation of law firm marketing practices : a survey of American lawyers & marketing staff at major law firms / Primary Research Group.

Format:

Book

Author/Creator:

Primary Research Group, author.

Language:

English

Subjects (All):

Law firms--United States--Marketing--Statistics.

Law firms.

Physical Description:

1 online resource (76 pages) : illustrations, tables

Place of Publication:

[New York, New York] : Primary Research Group, Inc., 2016.

Summary:

The report is based on a representative survey of 126 lawyers and marketing staff from major law firms in the United States. The report summarizes their opinions about issues and practices such as: the relative importance of law firm marketing vehicles such as blogs, the law firm website, LinkedIn or Facebook, press releases, media appearances, lawyer listing servicers, pro bono work, article writing and other practices through which major law firms market themselves. The study gives detailed data on the percentage of lawyers and marketing staff who write for the firm's blogs, publish outside articles, give speeches and perform other marketing oriented functions - and what they think of these efforts. The study also looks at the inner personnel dynamics of law firm marketing. How do attorneys view the value of the training in marketing given to them by their law firms? How many mentor their colleagues in rainmaking? How many share information about their clients with other lawyers in the firm? How are marketing efforts appreciated or compensated in firms? What should the firm be doing more of? Less of? Just a few of the report's many findings are that:* 11.11% of those sampled though that a LinkedIn presence was critically important to the firm's marketing efforts while an additional 30.16% thought it was important.* Lawyers at the largest firms, those with more than 200 attorneys, were more apt than others to have contributed to the firm's blogs in the past year; 34.55% had done so. * Rainmaking mentors seemed to be particularly in short supply in smaller firms as only 24% of survey participants in firms with between 25 and 49 lawyers had mentored a colleague in the past year, dramatically less than for larger law firms.* 78.57% of partners and 44.44% of associates had provided client contact and background information to other lawyers or practice areas of the firm in the past year; only 16.67% of lawyers under age 30 had done so vs. 84.21% of lawyers aged 40-49, the highest in all the age cohorts.

Notes:

Description based on online resource; title from PDF title page (ebrary, viewed June 21, 2016).

ISBN:

1-57440-029-0