Engineering global E-commerce sites : a guide to data capture, content, and transactions / James Bean ; foreword by Jorden Woods.

Format:

Book

Author/Creator:

Bean, James (James D.)

Series:

The Morgan Kaufmann Series in Data Management Systems

Language:

English

Subjects (All):

Web sites--Design.

Web sites.

Electronic commerce.

Database design.

XML (Document markup language).

Physical Description:

1 online resource (247 p.)

Place of Publication:

Amsterdam ; London : Morgan Kaufmann, c2003.

Language Note:

English

Summary:

""This book is a boon to technology professionals who are responsible for global integration projects. Faced with the mind-boggling complexities of standardizing global data, global processes and global e-commerce, even the most experienced professionals are often at a loss. James Bean has created an extraordinary compilation of standards information, and provided his insight on how to resolve complex integration problems. This book will benefit IT community at large, and I would encourage both specialists and novices alike to bring this book into their personal libraries."" -- Arka Mukherjee,

Contents:

Front Cover; Engineering Global E-Commerce Sites; Copyright Page; Contents; Foreword; Preface; Acknowledgments; Chapter 1. Global E-Commerce and the Web; The Web Is Global; Seven Frequent Global Web Site Design Mistakes; A Web of Diverse Data; Chapter 2. Defining the Terms Global, Regional, International, and Local; Global; Regional; International; Local; Languages and Dialects; Internationalization and Localization in Brief; Chapter 3. Global Standards; Types of Information and Data Standards; Common Consumer-Oriented Data Concepts; Common Business-Oriented Data Concepts

Customer Preferences, Locale, and Market AffinitiesSLKD Auto Rental Example-Locale; Chapter 4. Globalized Data and Transactions; Presentation and Capture of Global Data; Global Customer Relationship Management (G-CRM); Typical Global B2C, Web-Based Customer Relationship; Typical Global B2C Technology Cycle; SLKD Auto Rental Example-Global Data; Chapter 5. Globalization Process and Techniques; Defining Global Business Requirements; Identifying Potential Markets; Formalizing the Design Approach; Global Transaction Design; Chapter 6. Transaction Engineering; XML-Based Transaction Solutions

Change Is InevitableGlobal Transaction Engineering Principles to Avoid; Beware!; Chapter 7. Enterprise Application Integration; Global Data Integration; Extensive Use of Standards and Classifications; Operational vs. Analytical; Chapter 8. The Complexities of Mobile E-Commerce; The Wireless Globe; Wireless Design Complexities; WML; Appendix A. Global Standards References; Appendix B. Resources and Recommended Reading; Glossary; Index

Notes:

Includes index.

ISBN:

1-281-07180-3

9786611071806

0-08-050567-8

OCLC:

476115184