The language of advertising : written texts / Angela Goddard.

Format:

Book

Author/Creator:

Goddard, Angela, 1954-

Series:

Intertext (London, England)

Intertext

Language:

English

Subjects (All):

English language--Discourse analysis.

English language.

English language--Written English.

Advertising--Language.

Advertising.

Genre:

Libros electronicos.

Physical Description:

1 online resource (145 p.)

Edition:

1st ed.

Place of Publication:

London ; New York : Routledge, 1998.

Language Note:

English

Summary:

This accessible satellite textbook is unique in offering students hands-on practical experience of textual analysis focused on Advertising. It includes activities, sample texts, commentaries and further activity suggestions.

Contents:

Preliminaries; Contents; Introduction; Unit one: What is an advertisement?; Unit two: Attention-seeking devices; Unit three: Writers, readers and texts; Unit four: How does that sound?; Unit five: Nautical but nice: intertextuality; Unit six: Cultural variations; Unit seven: Tricks of the trade; Unit eight: Picture me this; Symbols; Index of terms; References;

Notes:

Description based upon print version of record.

Includes bibliographical references (p. 127-128) and index.

Description based on publisher supplied metadata and other sources.

ISBN:

0-203-02754-X

0-203-15970-5

OCLC:

56994367