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Location and personalisation : delivering online and mobility services / edited by Daniel Ralph and Stephen Searby.
- Format:
- Book
- Series:
- BT communications technology series ; 8.
- BT communications technology series ; 8
- Language:
- English
- Subjects (All):
- Mobile communication systems.
- Broadband communication systems.
- Geographic information systems.
- Physical Description:
- 1 online resource (244 p.)
- Place of Publication:
- London : Institution of Electrical Engineers, c2004.
- Language Note:
- English
- System Details:
- Access using campus network via VPN at home (THEi Users Only).
- Summary:
- The world is charging towards the new network technologies of broadband and 3G, and new application technologies face the challenge of where they can be used. This book takes a pragmatic look at two particular application technologies _ location and personalization _ and presents an understanding of the technical and business impact of these technologies. With a combination of overview papers, detailed technical case studies and a deep understanding of actual implementation of these services within a telecommunications environment, this book will help those wishing to deliver improved services
- Contents:
- CONTENTS; Preface; Introduction; Contributors; 1 Personalisation - an Overview of its Use and Potential; 3 Locating Calls to the Emergency Services; 4 LOCATION-BASED SERVICES- AN OVERVIEW OF THESTANDARDS; 5 PROFILING - TECHNOLOGY; 6 SERVICE PERSONALISATIONAND BEYOND; 7PROFILES - ANALYSIS ANDBEHAVIOUR; 8 DEVICE PERSONALISATION -WHERE CONTENT MEETSDEVICE; 9 MULTILINGUAL INFORMATION TECHNOLOGY; 10 SMART TOOLS FOR CONTENT SYNTHESIS; 11 PERSONALISED ADVERTISING EXPLOITING THE DISTRIBUTED USER PROFILE; 12 PERSONALISATION AND WEB COMMUNITIES
- 13 LOCATION INFORMATION FROM THE CELLULARNET WORK - AN OVERVIEW14 A MULTI-AGENT SYSTEM TOSUPPORT LOCATION-BASED GROUP DECISION MAKING IN MOBILE TEAMS; 15 A MILLION SEGMENTS OF ONE- HOW PERSONAL SHOULD CUSTOMER RELATIONSHIP MANAGEMENT GET?; INDEX
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- ISBN:
- 1-281-97151-0
- 9786611971519
- 1-84919-034-8
- OCLC:
- 437089847
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