The direct option / Richard C. Bartlett. [electronic resource]

Format:

Book

Author/Creator:

Bartlett, Dick, 1935-

Contributor:

Peterson, Robert A., Contributor.

Berry, Leonard L, Contributor.

Language:

English

Subjects (All):

Direct selling--United States--Case studies.

Direct selling.

Genre:

Case studies.

Physical Description:

1 online resource (xviii, 274 p. ) ill. ;

Edition:

1st ed.

Place of Publication:

College Station : Texas A&M University Press, c1994.

Language Note:

English

Summary:

Party plans, individual calls, customer lists - this hands-on guide to a career in direct selling introduces readers to one of the fastest-growing sectors of the American economy. Companies such as Avon, Mary Kay, Shaklee, Amway, and Discovery Toys offer careers - part- or full-time - to millions of Americans, nine out of ten of whom are women. The beauty of direct selling is the ease of entry: low cost, no educational requirements, no age, ethnic, disability, or other barrier to achieving success.

This book, written by a professional with forty years' experience in different aspects of direct sales, tells the stories of real people from various companies currently making excellent incomes in the field. It also presents the basics of deciding whether this is the right career move, choosing a direct sales organization, setting up a business, and following through to success. The role of direct sales in the larger economy, the ethics of direct selling, and the prospects for international expansion are all explained.

Contents:

Choosing the direct option: The benefits and rewards

Is the direct option for you?

Evaluating direct-selling organizations

Examining your motivation

Building your business

Managing your time

Managing your business

Marketing your career

You can lead

It's where you finish

The winning team: Profiles of successful direct-selling organizations

Going global: The international direct option.

Notes:

Includes bibliographical references (p. [267]-274).

Bibliographic Level Mode of Issuance: Monograph

ISBN:

0-585-17422-9