1 option
The influentials : people who influence people / Gabriel Weimann. [electronic resource]
EBSCOhost Academic eBook Collection (North America) Available online
EBSCOhost Academic eBook Collection (North America)- Format:
- Book
- Author/Creator:
- Weimann, Gabriel, 1950-
- Series:
- SUNY series in human communication processes.
- SUNY series, human communication processes
- Language:
- English
- Subjects (All):
- Public opinion.
- Physical Description:
- 1 online resource (xiv, 370 p. )
- Place of Publication:
- Albany : State University of New York Press, c1994.
- Language Note:
- English
- Contents:
- Prologue : opinion leaders in the wilderness
- The early studies
- The methods of studying opinion leadership
- Typologies of opinion leaders
- The characteristics of opinion leaders
- Who leads the leaders?
- Opinion leaders in marketing
- Opinion leaders in fashion
- Opinion leaders in politics
- Opinion leaders in family planning Opinion leaders in science
- Opinion leaders in agriculture
- Opinion leaders in health care
- Criticism and modifications
- The influentials : reemergence as opinion leaders?
- The influentials as leaders and agenda-setters.
- Notes:
- Includes bibliographical references (p. 331-357) and indexes.
- Bibliographic Level Mode of Issuance: Monograph
- ISBN:
- 1-4384-2357-8
- 0-585-04509-7
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.