Excellence in communicating organizational strategy / Donald P. Cushman and Sarah Sanderson King, editors.

Format:

Book

Contributor:

King, Sarah Sanderson, editor.

Cushman, Donald P., editor.

Series:

SUNY series in International Management

Language:

English

Subjects (All):

Business communication.

Industrial management.

Physical Description:

1 online resource (viii, 261 p. ) ill. ;

Place of Publication:

New York : State University of New York Press, [2001]

Language Note:

English

Summary:

Effectively communicating an organization's strategy is at the heart of achieving high performance. Organizational strategy manifests itself in different ways, employing differing tactics at the competitive, crisis, marketing, research and development, manufacturing, training, management, and leadership levels. This book explores each of these processes and provides case studies in the ways in which excellent organizations perform in each of these contexts. The essays focus on the what, when, where, and how aspects of excellence in communicating organizational strategy and explore effective practices in large organizations like Microsoft, medium-sized organizations like E-land, and small firms within the pharmaceutical industry.

Contents:

Front Matter

Contents

Excellence in Communicating Organizational Strategy: An Introduction

Stimulating and Integrating the Development of Organizational Communication through High-Speed Management

Killer Strategies for Competitiveness: The Case at Microsoft

High-Speed Management Strategies for Competitiveness: The E-land, a Korean Multinational

Intersections between Crisis and Management: A Case Study

Excellence in Communication During a Crisis: The Case of Indian Point 3 Nuclear Power Plant

R&D and Marketing Strategy for Cross-Cultural Cooperation: A Cross-Pacific Study between China and the U.S.

Strategies for Survival in the Global Marketplace: A Study of the Australian Pharmaceutical Industry

Beyond Benchmarking Institutional Advancement: Jump-Start to Fund-Raising Excellence

Intuition and Metacommunication Strategies in Times of Change

The Strategic Impact of Affect on Decision-Making

Training Strategies for Excellence: Selecting the Appropriate Models for the Specific Task

Strategies of Leadership Excellence for Corporate Survival

A Summary and Conclusion to Excellence in Communicating Organizational Strategy

Contributors

Index

Notes:

Includes bibliographical references and index.

Bibliographic Level Mode of Issuance: Monograph

Description based on print version record.

ISBN:

9780791490358

0791490351

9781417500239

1417500239