Personalities and products : a historical perspective on advertising in America / Edd Applegate.

Format:

Book

Author/Creator:

Applegate, Edd.

Series:

Contributions to the study of mass media and communications ; no. 53.

Contributions to the study of mass media and communications, 0732-4456 ; no. 53

Language:

English

Subjects (All):

Advertising--United States--History.

Advertising.

Physical Description:

1 online resource (191 p.)

Distribution:

London : Bloomsbury Publishing, 2024

Place of Publication:

Westport, Conn. : Praeger, 1998.

Language Note:

English

Summary:

Profiling such luminaries as Benjamin Franklin, P. T. Barnum, John Wanamaker, and Harley Procter, this book examines the contributions that several prominent individuals have made to advertising in America. The work opens with a discussion of Colonial advertising and the printers, such as Benjamin Franklin, who created it. It then goes on to consider early advertising agents such as Francis Wayland Ayer and the contributions of the great promoter P. T. Barnum. Lydia Pinkham's Vegetable Compound and the advertising of patent medicines is also covered, as is John Wanamaker's impact on retail advertising. The book then examines the advertising style of Albert Lasker, owner of Lord and Thomas advertising agency, as well as Harley Procter's advertising of Ivory soap and Procter & Gamble's first 100 years. Elliot White Springs's use of sex in advertising and the Springs Cotton Mills advertising campaign of the 1940s and 1950s concludes the volume.

Notes:

Bibliographic Level Mode of Issuance: Monograph

Includes bibliographical references (p. [157]-169) and index.

ISBN:

9798400696374

9780313029943

0313029946

OCLC:

232160936