Fighting visibility : sports media and female athletes in the UFC / Jennifer McClearen.

Format:

Book

Author/Creator:

McClearen, Jennifer, author.

Series:

Studies in sports media.

Illinois scholarship online.

Studies in sports media

Illinois scholarship online

Language:

English

Subjects (All):

Mass media and sports.

Women in mass media.

Mass media and women.

Women martial artists.

Mixed martial arts.

UFC (Mixed martial arts event).

Physical Description:

1 online resource (1 volume)

Edition:

1st ed.

Place of Publication:

Urbana : University of Illinois Press, 2021.

Summary:

Mixed martial arts stars like Amanda Nunes, Zhang Weili, and Ronda Rousey have made female athletes top draws in the Ultimate Fighting Championship (UFC). Jennifer McClearen charts how the promotion incorporates women into its far-flung media ventures and investigates the complexities surrounding female inclusion. On the one hand, the undeniable popularity of cards headlined by women add much-needed diversity to the sporting landscape. On the other, the UFC leverages an illusion of promoting difference - whether gender, racial, ethnic, or sexual - to grow its empire with an inexpensive and expendable pool of female fighters. McClearen illuminates how the UFC's half-hearted efforts at representation generate profit and cultural cachet while covering up the fact it exploits women of colour, lesbians, gender non-conforming women, and others.

Contents:

Introduction: Visibility and difference in the UFC

Developing a millennial sports media brand

Affect and the Rousey effect

Gendering the American Dream

The labor of visibility on social media

The fight for labor equity

Coda: On love and violence.

Notes:

Description based on online resource; title from home page (viewed on August 11, 2021).

Also issued in print: 2021.

Includes bibliographical references and index.

ISBN:

9780252043734

0252043731

OCLC:

1200038816