Maximizing Profits : A Practical Guide for Portrait Photographers

Format:

Book

Author/Creator:

Nordstrom, Lori.

Language:

English

Subjects (All):

Photography--History.

Photography, Artistic.

Portrait photography.

Local Subjects:

Photography--History.

Photography, Artistic.

Portrait photography.

Physical Description:

1 online resource (130 p.)

Other Title:

Maximizing Profits

Place of Publication:

New York : Amherst Media, 2015.

Language Note:

English

Summary:

<div>Lori Nordstrom {M.Photog.Cr., CPP, ABI} owns a boutique studio specializing in children and family portraits located in the picturesque town of Winterset, Iowa. Lori began her career photographing her own kids in her backyard over 15 years ago, and is now known not only for her simple and sweet portraits of children, but as a leader in the photography industry in the areas of business, marketing and sales. <br><BR>See more of Lori's work at www.nordstromphoto.com<BR><BR></div>

Contents:

CONTENTS; Introduction; Hi! I'm Lori Nordstrom; About This Book; Philosophy; CHAPTER 1; YOUR PERSONALITY AND STYLE ; What's Your Style?; Exercise 1: Words That Describe You; Your Style, Your Photography,Your Business; Case Study #1: A Bold andExuberant Personality; Case Study #2: An Introspective andInsightful Personality; Be True to Yourself; Know Your Niche; Generalists Fade Into the Background; Specialists Stand Out; What You Love and Are Best At; Find Holes in the Market; Exercise 2: What You Love; Exercise 3: Market Opportunities; Stay Positive-This Isn't Easy!; How Are You Unique?

A Special Service or ProductAn Unusual Perspective; A Special Qualification; Refine Your Style; Write a Mission Statement; Exercise 4: Write a Mission Statement; CHAPTER 2; TARGET CLIENT AND CUSTOMER CARE ; Who Is Your Ideal Client?; Exercise 5: Understand Your Ideal Client; What Are YourIdeal Client's Expectations?; Customer Care; Learn by Example; Implement What You Learn; A Targeted Marketing Strategy; Exercise 6: Customer Care; Build Relationships-Fromthe First Phone Call; Ask How They Found You; Identify Their Needs; Schedule the Session andTake Payment; Prepare Them for the Session

Follow Up with a NoteThe Consultation Is Key; Verbal Communication Is Critical; Session Planning; An Extraordinary Session; Be Remarkable; Show Your Appreciation; Know What's Important; Give 100 Percent, Every Time; Watch Your Own Attitude; After the Shoot; Create a Sense of Community; Send Notes and Cards; CHAPTER 3; ESTABLISH YOUR IMAGE; Appearance; Your Space; Yourself; Website and Logo; Packaging; Budget-Smart Dazzle; What I Use Now; The Silent Salesman; Image Quality; Give Back; Community Reputation; Get Involved; Establish Yourself as an Expert; Location, Location, Location

Dream Within Your SituationA Retail Studio; A Home Studio; A Location-Based Business; Your Staff and Image; Exercise 7: Attract the Right Applicants; What Sets You Apart?; Full Service; Your Products; Special Services; Delivery Time; Full Day Service; Exercise 8: What Sets You Apart?; CHAPTER 4; MARKETING AND BRANDING ; A Consistent Message; Marketing Relationships; Relationship Stories; Testimonials; Inside and Outside Marketing; Press and Media; Newsletters; Create a Marketing Strategy; CHAPTER 5; REFERRALS ; Referral Systems; Don't Be Afraid to Ask; Negative Word of Mouth; Networking

EventsExercise 9: Who Do You Know?; Displays; Choose the Right Partner; Be Proactive; Host an Open House; The Power of Nice; Put Out Positive Energy; Be a Team Player; CHAPTER 6; PRICING AND PROFITABILITY ; Pricing; The Pitfalls of Being Too Cheap; Pricing Concepts; Presenting Your Prices; The Cost of Your Time; Exercise 10: Consider Your Time; Schedule Your Time; Be Disciplined; The Cost of Employees; The Benefits of Delegating; Consider Outsourcing Instead of Hiring; Keep Your Team: Manageand Support Your Employees; Jump Free From Your Financial "Set Point"; Laugh Your Way to Success

CHAPTER 7

Notes:

Description based upon print version of record.

ISBN:

1-60895-853-1

1-60895-852-3