Church Communications : Methods and Marketing.

Format:

Book

Author/Creator:

Allred, Katie.

Language:

English

Subjects (All):

Church and mass media.

Church publicity.

Communication Religious aspects Christianity.

Physical Description:

1 online resource (174 pages)

Edition:

1st ed.

Other Title:

Church Communications

Place of Publication:

: B&H Publishing Group, 2022.

Summary:

Designed for pastors, church leaders, and volunteers, Church Communications guides the reader through practical steps a church can take to strengthen their digital footprint.

Contents:

Intro

Acknowledgments

Introduction

1. Marketing Strategy

2. Branding

3. Digital Marketing

4. Social Media

5. Websites

6. Advertising

7. Public Relations

8. Crisis Communication

9. Leading a Team

10. Project Management and Handling Communications Requests

11. First Ninety Days

12. What to Do Now

Appendix A: How to Create a Persona

Appendix B: PESO's Place in the Church

Appendix C: Church Communication Survey Example

Appendix D: Exercises for Naming a Church

Appendix E: How to Create a Facebook Page and Group

Appendix F: Nonprint and Traditional/Print Communication Methods

Appendix G: Budgeting

Bibliography

Name and Subject Index.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

9781087730189

108773018X

OCLC:

1343250234