Wettbewerbs- und Werberecht / herausgegeben von Artur-Axel Wandtke ; Redaktionelle Bearbeitung Kristen-Inger Wohrn.

Format:

Book

Contributor:

Wandtke, Artur-Axel.

Wohrn, Kristen-Inger.

Series:

Medienrecht Praxishandbuch ; Bd. 3

Language:

German

Subjects (All):

Mass media--Law and legislation.

Mass media.

Advertising laws.

Physical Description:

1 online resource (500 p.)

Edition:

2. neu bearbeitete Aufl.

Place of Publication:

Berlin : Walter de Gruyter, 2011.

Language Note:

German

Summary:

Media law as a regulatory framework also includes provisions regarding a company's marketing strategies in order to ensure that media products are profitably sold in an arena of fair competition. The third volume contains contributions which consider companies' relationships with one another in regard to media products. In addition to questions regarding media concentration in the areas of music, press and broadcasting, the fields of copyright law, competition law, trademark law as well as domain law are taken into consideration. This includes the protection of the title of a work as well as e

Contents:

Frontmatter

Vorwort

Verzeichnis der Bearbeiter

Inhaltsübersicht

Abkürzungsverzeichnis

Kapitel 1: Medienbezogenes Lauterkeitsrecht

Kapitel 2: Medienkartellrecht

Kapitel 3: Rundfunkwerberecht

Kapitel 4: Heilmittelwerberecht

Kapitel 5: Marken-/Kennzeichenrecht

Kapitel 6: Urheber- und wettbewerbsrechtlicher Werktitelschutz

Kapitel 7: Rechtlicher Schutz von Signets und Logos

Kapitel 8: Rechtsprobleme beim Erwerb von Domains

Stichwortverzeichnis

Notes:

Description based upon print version of record.

Description based on online resource; title from PDF title page (publisher's Web site, viewed 08. Jul 2019)

Includes bibliographical references and index.

ISBN:

1-283-39986-5

9786613399861

3-11-024871-9

OCLC:

748242222