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Making sense of business reference : a guide for librarians and research professionals / Celia Ross.

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Format:
Book
Author/Creator:
Ross, Celia, 1971- author.
Language:
English
Subjects (All):
Business libraries--Reference services.
Business libraries.
Business--Bibliography--Methodology.
Business.
Business literature--Bibliography--Methodology.
Business literature.
Physical Description:
1 online resource
Edition:
Second edition.
Place of Publication:
Chicago : ALA Editions, [2020]
Summary:
"A primer for anyone interested in business reference resources and strategies"-- Provided by publisher.
Contents:
The BizRef Question
The BizRef Resource (a.k.a. the BizRef Database)
Company and Nonprofits Research
Industry Research
Investment Research
Small Business and Venture Capital Research
Consumer Marketing and Advertising Research
Business (and Other) Statistics
International Business
Collection Development, Business Information Literacy, and Other Professional BizRef Resources
Business Reference Wrap-Up.
Notes:
Includes bibliographical references and index.
Description based on print version record.
ISBN:
0-8389-1942-1

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