Sport, alcohol and social inquiry : a global cocktail / Sarah Gee.

Format:

Book

Author/Creator:

Gee, Sarah L., 1977- author.

Series:

Research in the sociology of sport ; Volume 14.

Research in the sociology of sport ; Volume 14

Language:

English

Subjects (All):

Drinking of alcoholic beverages--Social aspects.

Drinking of alcoholic beverages.

Physical Description:

1 online resource (ix, 178 pages) : illustrations.

Place of Publication:

London, England : Emerald Publishing Limited, [2020]

Summary:

This volume is a collection of works from both expert and emerging scholars with an empirical focus on case studies and 'real-world' examples in the sociological study of sport and alcohol that would appeal to a global audience. Implications drawn from the chapters in the book will offer new insights and critiques on the sport-alcohol nexus.

Contents:

Cover

SPORT, ALCOHOL AND SOCIAL INQUIRY

SPORT, ALCOHOL AND SOCIAL INQUIRY: A GLOBAL COCKTAIL

Copyright

CONTENTS

ABOUT THE CONTRIBUTORS

Introduction: Contextualizing the Sport and Alcohol Relationship for Social Inquiry

Note

References

1. Real Men, Himbos and Bros: Continuity and Change in the Portrayal of Masculinities in Sport-dirtied Beer Advertising

Abstract

Introduction

Masculinity: Continuity, Change and Crisis

Sport, Masculinity and Beer Advertising

Challenges in the Beer Marketplace and Advertising

Approaching Masculinity and Sport in Beer Advertising

'Real Men', Sport and Beer

ABI 'Real Men'

Non-ABI 'Real Men'

Himbos, Sport and Beer

ABI Himbos

Non-ABI Himbos

Conclusion

Five Key Readings

2. Contemporary Trends in Sport, Beer Advertising and Masculinity: New Zealand's Speight's 'Southern Man' 2.0

Masculinity, Promotional Culture, Sport and Beer

The Contemporary Crisis of Masculinity

Media, Promotional Culture and Masculinity

The Holy Trinity: Sport, Beer and Masculinity

Case Study: Speight's in New Zealand and the Southern Man

1992: 'City Girl' Advertisement

2018: 'The Dance' Advertisement

Speight's Southern Man Advertising as Manuals of Masculinity: 1992

2018

3. Examining the Impact of a New Beer Sponsor on Attitudes and Behavioural Intentions toward American College Football Teams

Literature Review

Attitudes toward Sponsorship and Commercialism in College Athletics

Alcohol Sponsorship and Sport

Team Identification, Sponsorship and Consumption

Gender and Sponsorship

Method

Data Collection and Participants

Survey Instrument

Results

RQ1 - Drinking Behaviour.

RQ2, RQ3 and RQ4 - Gender and TID

Discussion

Limitations

4. Tactical Drinking in a Female University Kendo Club

Accessing the Dojo

Good Medicine and Ritualized Group Drinking

University Club Drinking

Shinto and Heterosocial Drinking Spaces

Tactical Drinking

5. Sport, Alcohol and Older Athletes

Sport and Ageing

Alcohol, Sport and Ageing

Australian Masters Games: Background and Context

Perceptions of and Attitudes toward Alcohol and Sport

Drinking and the Australian Masters Games

After the After-party

Notes

6. Brazil's Legislation of Alcohol Consumption by Sports Fans and the 2014 FIFA World Cup

The Multiple Streams Framework

Sport, Alcohol and Violence

Phase One - Abstinence: Regulating Alcohol Consumption

Phase Two - Let the Party Begin: The 2014 FIFA World Cup

Phase Three - The 'Hangover': Five Years Later

7. Alcohol and Sport in France: An Unsettled Field

A Strictly Regulated Context

A Myth of Healthy Sportsmen and Women

A Contested Terrain for Sporting Events and Sport Sponsorship

8. The Swedish Alcohol-Sport Paradox: Sport's Drinking Problem and the Politics of Forwarding

The Government-Sport-Alcohol Nexus

Swedish Alcohol Policy

Swedish Government Sport Policy

The Swedish Sport Movement

Disentangling the Swedish Alcohol-Sport Paradox

How Can Sport's 'Drinking Problem' Be Understood in Light of Its Official Position and Government Dependence?.

How Can the Government's Nurturing of Sport's Drinking Problem Be Understood in Light of Its Official Position?

Sport, Alcohol and the 'Politics of Forwarding'

9. Researching Drinking Cultures in Sport: Making Difficult Ethical Decisions

Context

Framework for Researching Alcohol Use in Sport

Collecting Data

Experiencing Conflict

Initiation Ceremonies

Working It Out

What to Do?

10. 'Fun Sponge!' and Other Conjectures: Conducting Field Research in Sport and Alcohol

Situational Standpoint

Positional Paradox

Behavioural Bind

Ethical Considerations

More Lessons Learned

INDEX.

Notes:

Description based on print version record.

ISBN:

1-78769-841-6

9781787698413 (electronic book)

OCLC:

1176299516