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Crafting customer experience strategy : lessons from Asia / edited by Sapna Popli, Bikramjit Rishi.
- Format:
- Book
- Language:
- English
- Subjects (All):
- Customer relations.
- Consumer satisfaction--Asia.
- Consumer satisfaction.
- Relationship marketing--Asia.
- Relationship marketing.
- Physical Description:
- 1 online resource (256 pages)
- Place of Publication:
- Bingley, England : Emerald Publishing, [2021]
- Summary:
- Crafting Customer Experience Strategy: Lessons from Asialooks at how Customer Experience Management can be vital in providing a competitive advantage for businesses. This is essential reading for marketing scholars and practitioners looking for insights into improving their customers' experiences.
- Notes:
- Description based on print version record.
- ISBN:
- 1-83909-710-8
- OCLC:
- 1249475069
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