Guerrilla Marketing. Volume 2. : Advertising and Marketing Definitions, Ideas, Tactics, Examples, and Campaigns to Inspire Your Business Success / Jay Conrad Levinson, Jason Myers, and Merrilee Kimble.

Format:

Book

Author/Creator:

Levinson, Jay Conrad, author.

Myers, Jason, author.

Kimble, Merrilee, author.

Language:

English

Subjects (All):

Advertising.

Marketing.

Physical Description:

1 online resource (246 pages)

Edition:

1st ed.

Place of Publication:

New York, NY : Morgan James Publishing, [2022]

Summary:

Focused on low-cost, strategic marketing concepts that will creatively promote a compelling product or service, Guerrilla Marketing's winning approach relies on knowledge, time, energy, and imagination rather than a big marketing budget. Now, the winning continues with Guerrilla Marketing Volume 2.

Contents:

Intro

Title

Copyright

Table of Contents

Acknowledgments

Preface

Welcome to Volume Two

What Makes This Volume of Books Unique?

Introduction

SECTION I The Strong Foundation of Guerrilla Marketing Success

Overview

1.8 | Crucial Skills for Effectively Using Guerrilla Marketing

1.9 | Guerrilla Marketing Consistency

1.10 | Guerrilla Marketing Repetition

SECTION II Guerrilla Maximedia Marketing

2.9 | Radio Presence/Influence

2.10 | Bartering

2.11 | Agencies

2.12 | Measurement and Analysis

2.13 | Response

2.14 | Creativity and Practicality

2.15 | Endorsements

SECTION III Guerrilla Minimedia Marketing

3.22 | Promotional Item Advertising

3.23 | Promotional Item Marketing

3.24 | Drone Marketing

3.25 | Mapping

3.26 | Receipt Marketing

3.27 | Retail Location Selection

3.28 | Product Labels

3.29 | Shopping Bags

SECTION IV Guerrilla E-Media Marketing

4.45 | Voice Search

4.46 | Enhanced Images and Descriptions

4.47 | Message Bots

4.48 | YouTube Connected TV

4.49 | WhatsApp

4.50 | Digital Account-Based Marketing

4.51 | Text Message Marketing

4.52 | Twitter

4.53 | Push Notifications

4.54 | Referral Sites

4.55 | Social Media Monitoring

4.56 | Discovery Ads

SECTION V Guerrilla Info-Media Marketing

5.12 | Menus and Options

5.13 | Reality TV

5.14 | Variety and Modality

5.15 | Connections

5.16 | Subscriptions

5.17 | Video and Audio Broadcasting

5.18 | Sharing Tools

SECTION VI Guerrilla Human-Media Marketing

6.16 | Meet Prospects and Customers Where They Are

6.17 | Consumer Mindset

6.18 | Five-Star

6.19 | Touch Points

6.20 | Influence

6.21 | Human Billboards and Directionals

6.22 | Be Stickie and Compelling

SECTION VII Guerrilla Non-Media Marketing

7.15 | Know Your Surroundings.

7.16 | Leave Behinds

7.17 | Returns and Exchanges

7.18 | Customer Loyalty

7.19 | Talk of the Town

7.20 | Boxing

7.21 | Customer Entertainment

7.22 | Incentivize

7.23 | Expanded Distribution

SECTION VIII Guerrilla Company Attributes

8.34 | Conflict Resolution

8.35 | Compensation

8.36 | Cross-Promotion

8.37 | Inspect What You Expect

8.38 | Capital and Fundraising for Your Business/Idea

8.39 | Uniqueness

8.40 | Profit Out of Lemons

8.41 | Spin-Off

8.42 | Leveraging Social Live Broadcasting

SECTION IX Guerrilla Company Attitudes

9.13 | Guerrilla Agile Mind

9.14 | Inspire

9.15 | Open Door

9.16 | Authenticity

9.17 | Purpose-Minded

9.18 | Community-Minded

9.19 | Demeanor

9.20 | Curiosity

9.21 | Make Goods

9.22 | Mentoring

9.23 | Lateral Thinking

9.24 | Attention to Detail

9.25 | Owner Mindset

9.26 | Resilience

SECTION X Guerrilla Marketing Case Studies

Guerrilla Marketing Case Study 5

Guerrilla Marketing Case Study 6

Guerrilla Marketing Case Study 7

Guerrilla Marketing Case Study 8

SECTION XI 100+ Free Tools

100+ Free Tools to Propel Your Guerrilla Marketing Success into Profits

SECTION XII Guerrilla Marketing Definitions

The Definitions

Authors Note

Guerrilla Club

What the Guerrilla Marketing Book Series Will Do for You and Your Business

About the Authors

Endnotes

Index.

Notes:

Includes index.

Description based on print version record.

Description based on publisher supplied metadata and other sources.

ISBN:

9781631957475

1631957473

OCLC:

1409697073