The economic regulation of broadcasting markets : evolving technology and the challenges for policy / edited by Paul Seabright and Jürgen von Hagen.

Format:

Book

Contributor:

Seabright, Paul, editor.

Hagen, Jürgen von, editor.

Language:

English

Subjects (All):

Broadcasting policy.

Broadcasting--Law and legislation.

Broadcasting.

Broadcasting--Economic aspects.

Physical Description:

1 online resource (xii, 356 pages) : digital, PDF file(s).

Place of Publication:

Cambridge : Cambridge University Press, 2007.

Language Note:

English

Summary:

New technology is revolutionizing broadcasting markets. As the cost of bandwidth processing and delivery fall, information-intensive services that once bore little economic relationship to each other are now increasingly related as substitutes or complements. Television, newspapers, telecoms and the internet compete ever more fiercely for audience attention. At the same time, digital encoding makes it possible to charge prices for content that had previously been broadcast for free. This is creating new markets where none existed before. How should public policy respond? Will competition lead to better services, higher quality and more consumer choice - or to a proliferation of low-quality channels? Will it lead to dominance of the market by a few powerful media conglomerates? Using the insights of modern microeconomics, this book provides a state-of-the-art analysis of these and other issues by investigating the power of regulation to shape and control broadcasting markets.

Contents:

Introduction: The future of economic regulation in broadcasting markets / Jürgen von Hagen and Paul Seabright

Technological and regulatory developments in broadcasting : an overview / Colin Rowat

Competition and market power in broadcasting : where are the rents? / Paul Seabright and Helen Weeds

Public service broadcasting in the digital world / Mark Armstrong and Helen Weeds

Regulation for pluralism in media markets / Michele Polo

Regulation of television advertising / Simon P. Anderson

Market definition in printed media industries : theory, practice and lessons for broadcasting / Elena Argentesi and Marc Ivaldi

Policymaking and policy trade-offs : broadcast media regulation in the United States / Peter J. Alexander and Keith Brown

The European Union / Pierre Buigues and Valérie Rabassa

Competition policy and sector-specific economic media regulation : and never the twain shall meet / Einar Hope.

Notes:

Title from publisher's bibliographic system (viewed on 05 Oct 2015).

Includes bibliographical references and index.

ISBN:

1-107-18144-5

1-280-90977-3

9786610909773

0-511-28656-2

0-511-28584-1

0-511-28426-8

0-511-32309-3

0-511-61112-9

0-511-28508-6

OCLC:

299127066