We interrupt this newscast : how to improve local news and win ratings, too / Tom Rosenstiel [and others].

Format:

Book

Author/Creator:

Rosenstiel, Tom, author.

Language:

English

Subjects (All):

Television broadcasting of news--United States.

Television broadcasting of news.

Physical Description:

1 online resource (ix, 231 pages) : digital, PDF file(s).

Place of Publication:

Cambridge : Cambridge University Press, 2007.

Language Note:

English

Summary:

Local television newscasts around the country look alike and are filled with crime, accidents, and disasters. Interviews with more than 2,000 TV journalists around the country demonstrate that news looks this way because of the ingrained belief that 'eye-ball grabbers' are the only way to build an audience. This book contradicts the conventional wisdom using empirical evidence drawn from a five-year content analysis of local news in more than 154 stations in 50 markets around the country. The book shows that 'how' a story is reported is more important for building ratings than what the story is about. Local TV does not have to 'bleed to lead'. Instead local journalists can succeed by putting in the effort to get good stories, finding and balancing sources, seeking out experts, and making stories relevant to the local audience.

Contents:

Cover; Half-title; Title; Copyright; Contents; Acknowledgments; 1 A Prologue: What This Book Is For; 2 The Knowledge Base; 3 ''I-Teams'' and ''Eye Candy'': The Reality of Local TV News; 4 The Myths That Dominate Local TV News: The X-Structure and the Fallacy of the Hook-and-Hold Method of TV News; 5 The Magic Formula: How to Make TV That Viewers Will Watch; 6 Steps to Better Coverage; 7 Putting It All into Action: Techniques for Changing Newsroom Cultures; 8 The Road Ahead: The Future of Local TV News; APPENDIX A Design Team Members; APPENDIX B Quality Grading Criteria and Value Codes*

APPENDIX C Content Analysis Intercoder Reliability AnalysesAPPENDIX D Sample of Local TV News Stations; APPENDIX E 2005 Follow-up Study; Notes; References; Index

Notes:

Title from publisher's bibliographic system (viewed on 05 Oct 2015).

Includes bibliographical references (p. 221-223) and index.

ISBN:

1-107-18023-6

1-280-90997-8

0-511-84106-X

0-511-28680-5

0-511-28608-2

0-511-28452-7

0-511-32311-5

0-511-28534-5

OCLC:

213380394