Effective Intellectual Property Management for Small to Medium Businesses and Social Enterprises : IP Branding, Licenses, Trademarks, Copyrights, Patents and Contractual Arrangements

Format:

Book

Author/Creator:

Cantatore, Francina, author.

Spencer, Elizabeth Crawford, author.

Language:

English

Subjects (All):

Intellectual property--Management.

Intellectual property.

Intangible property--Management.

Intangible property.

Trademarks.

Copyright.

Patents.

Branding (Marketing).

Small business--Law and legislation.

Small business.

Place of Publication:

BrownWalker Press

Summary:

This book focuses on ways in which small and medium size enterprises, including social enterprises, can protect and manage their IP. The book explains the importance and value of IP, including patents, trademarks, copyright, branding and licenses, and provides insight into day-to-day challenges faced by smaller businesses and social enterprises. It also includes useful discussions on vital aspects of IP, such as using IP as security, IP branding, franchising models and contractual arrangements.

Contents:

1. An overview of IP in the SME and SMSE context

2. IP as a component of intellectual capital

3. IP management, SMEs and civil society: understanding the key factors inhibiting the proper management of IP in the SME and SMSE context

4. Case studies in SME IP management

5. IP management in a global marketplace

6. IP as collateral in security transactions

7. Approaches to IP management in social franchising.

ISBN:

9781627347006

1627347003