Adapting health communication to cultural needs : optimizing documents in South-African health communication on HIV and AIDS / edited by Piet Swanepoel, Hans Hoeken.

Format:

Book

Contributor:

Swanepoel, Piet, 1937-

Hoeken, J. A. L. (Johannes Anna Lambertus), 1965-

Language:

English

Subjects (All):

AIDS (Disease)--South Africa--Prevention.

AIDS (Disease).

HIV infections--South Africa--Prevention.

HIV infections.

Communication in medicine--South Africa.

Communication in medicine.

Intercultural communication--South Africa.

Intercultural communication.

Health education--South Africa.

Health education.

Physical Description:

178 p. : ill.

Place of Publication:

Amsterdam ; Philadelphia : John Benjamins, c2008.

Language Note:

English

Summary:

The question of what constitutes effective health communication has been addressed mainly by scholars working in American and European cultural contexts. Many people who could benefit most from effective health communication, however, come from different cultures. A prime example is the threat posed by HIV/AIDS to the people of South Africa. Although it is generally acknowledged that health communication needs to be tailored to the target audience’s characteristics with cultural background being one of the most salient ones, little research has been done on how to achieve this. In this book, we bring together leading scholars in the field of health communication as well as communication scholars from South Africa. As such, it can serve as an example of the promises and the limitations of general health communication theories to local praxis as well as provide guidelines for the development of better health communication in South Africa.

Contents:

Optimizing health communication in South Africa : an introduction / Hans Hoeken and Piet Swanepoel

Planned development of culturally sensitive health promotion programs : an intervention mapping approach / Madelief G.B.C. Bertens ... [et al.]

Creating a climate of safer sex : making efficacious action plausible / Gary R. Pettey and Richard M. Perloff

The integrative model of behavioral prediction and message-based HIV prevention / Marco Yzer

Health education in action in southern Africa : Soul City / Sue Goldstein, Harriet Perlman, and Caroline Jan Smith

Promoting VCT among South African students : are we missing the message? / Piet Swanepoel ... [et al.]

Cultural differences in the perceptions of fear and efficacy in South Africa / Carel Jansen ... [et al.]

The effect of language style in message-based HIV prevention / Elvis Saal

Visual health communication : why and how do literate and low literate South Africans differ in their understanding of visual health messages? / Alfons Maes, Karen Foesenek, and Hanneke Hoogwegt.

Notes:

Bibliographic Level Mode of Issuance: Monograph

Includes bibliographical references and index.

ISBN:

9786612105111

9781282105119

1282105116

9789027290106

9027290105