The Empire of Mind : Digital Piracy and the Anti-Capitalist Movement / Michael Strangelove.

Format:

Book

Author/Creator:

Strangelove, Michael, author.

Series:

Digital futures.

Digital Futures

Language:

English

Subjects (All):

Internet--Social aspects.

Internet.

Mass media--Social aspects.

Mass media.

Piracy (Copyright)--Social aspects.

Piracy (Copyright).

Physical Description:

1 online resource (350 p.)

Edition:

2nd ed.

Place of Publication:

Toronto : University of Toronto Press, [2019]

Language Note:

In English.

Summary:

Where many critics see the Internet as an instrument of corporate hegemony, Michael Strangelove sees something else: an alternative space inhabited by communities dedicated to anarchic freedom, culture jamming, alternative journalism, and resistance to authoritarian forms of consumer capitalism and globalization. In The Empire of Mind, "Dr. Strangelove," the scholar Canadian Business referred to as the "acknowledged dean of Internet entrepreneurs" and Wired called "the Canadian guru of Internet advertising," presents the compelling argument that the Internet and new digital communication technology actually undermine the power of capital, producing an alternative symbolic economy.Strangelove contends that the Internet breaks with the capitalist logic of commodification and that, while television produces a passive consumer audience, Internet audiences are more active, creative, and subversive. Writers, activists, and artists on the Internet undermine commercial media and its management of consumer behaviour, a behaviour that is challenged by the Web's tendency toward the disintegration of intellectual property rights. Case studies describe the invention of new meaning given to cultural and consumer icons like Barbie and McDonald's and explore how novel modes of online news production alter the representation of the world as it is produced by the mainstream, corporate press.In the course of exploring new media, The Empire of Mind also makes apparent that digital piracy will not be eliminated. The Internet community effectively converts private property into public, thereby presenting serious obstacles for the management of consumer behaviour and significantly eroding brand value. Much to the dismay of the corporate sector, online communities are disinterested in the ethics of private property. In fact, the entire philosophical framework on which capitalism is based is threatened by these alternative means of cultural production.

Contents:

Frontmatter

Contents

Acknowledgments

Introduction

CHAPTER 1. Capitalism and the Limits to Thought

CHAPTER 2. Content and Audiences beyond Control

CHAPTER 3. The Abnormalization of the Internet

CHAPTER 4. Culture Jamming and the Transformation of Cultural Heresies

CHAPTER 5. Naughty Barbies and Greasy Clowns

CHAPTER 6. Online Journalism and the Subversion of Commercial News

CHAPTER 7. Utopic Capitalism, Global Resistance, and the New Public Sphere

Conclusion

Notes

Bibliography

Name Index

Subject Index

Notes:

Description based upon print version of record.

Includes bibliographical references and indexes.

Description based on online resource; title from PDF title page (publisher's Web site, viewed 23. Jan 2019)

ISBN:

9781442657267

144265726X

OCLC:

1083626003