A very short, fairly interesting and reasonably cheap book about studying marketing / Jim Blythe.

Format:

Book

Author/Creator:

Blythe, Jim.

Series:

Very short, fairly interesting and reasonably cheap book about ... series.

Very short, fairly interesting and reasonably cheap book about-- series

Language:

English

Subjects (All):

Marketing--Study and teaching.

Marketing.

Physical Description:

1 online resource (146 p.).

Edition:

1st ed.

Other Title:

Studying marketing

Place of Publication:

Thousand Oaks, CA : Sage Publications, 2006.

Language Note:

English

Summary:

Packed full of lively debate & funny anecdotes, this book covers topics that students will recognise from their marketing course such as key thinkers & concepts, & some that they won't. It looks at areas that textbooks ignore, such as the development of marketing & raises arguments that they won't have heard about in their lectures.

Contents:

Cover; Contents; Introduction: Studying Marketing; Part I: Proper Subjects that Preceded Marketing; Chapter 1 - The Economists; Chapter 2 - Behavioural Scientists; Part II: Marketing as a Proper Subject; Chapter 3 - The Marketing Gurus and Some of Their Thinking; Chapter 4 - Marketing Concepts and Contexts; Part III: Selling Marketing; Chapter 5 - Why Marketing Doesn't Work; Epilogue; References; Index

Notes:

Description based upon print version of record.

Includes bibliographical references (p. [135]-138) and index.

Description based on print version record.

ISBN:

9786611245399

9781446222621

1446222624

9781446280324

1446280322

9781281245397

1281245399

9781847878908

1847878903

OCLC:

437202874