The profit impact of marketing strategy project : retrospect and prospects / edited by Paul W. Farris and Michael J. Moore.

Format:

Book

Contributor:

Farris, Paul, editor.

Moore, Michael J., 1953- editor.

Buzzell, Robert D. (Robert Dow), 1933- editor.

Language:

English

Subjects (All):

Marketing--Management.

Marketing.

Strategic planning.

Physical Description:

1 online resource (xvii, 307 pages) : digital, PDF file(s).

Place of Publication:

Cambridge : Cambridge University Press, 2004.

Language Note:

English

Summary:

This book was first published in 2004. Developments in strategic thinking and econometric methods, alongside fundamental changes in technology and in the nature of competition, argue the need for an in-depth but accessible assessment of the Profit Impact of Marketing Strategy's project. Here, Paul Farris and Michael Moore gather together contributions from experts across the US and Europe to offer a retrospective analysis alongside innovative perspectives on future marketing strategy and performance assessment methods. Appealing to scholars and reflective practitioners interested in fostering practical knowledge about business innovation and changes, this book not only explores ways of thinking about and working with PIMS but also explores the unresolved issues arising from the original data. As the business community renews its attempts to recreate the kind of inter-firm cooperation that produced the PIMS project, sharing many of the ideals, this volume will broadly appeal.

Contents:

Foreword / Paul Farris and Michael Moore

PIMS: project vision, achievements and scope of the data / Paul Farris with John U. Farley

Putting PIMS into perspective: enduring contributions to strategic questions / George Day

PIMS and COMPUSTAT data: different horses for the same courses? / D. Eric Boyd, Paul Farris, and Lutz Hildebrandt

Order of market entry: empirical results from the PIMS data and future research topics / William Robinson and Mark Parry

Marketing costs and prices / David Reibstein, D. Eric Boyd, and Paul Farris

Does innovativeness enhance new product success?: insights from a meta-analysis of the evidence / David M. Szymanski, Michael Kroff, and Lisa C. Troy

Model by Phillips, Chang, and Buzzell revisited: the effects of unobservable variables / Lutz Hildebrandt and Dirk Temme

Causation and components in market share-performance models: the role of identities / Kusum Ailawadi and Paul Farris

Cargo cult econometrics: specification testing in simultaneous equations marketing models / Michael Moore, Ruskin Morgan, and Judith Roberts

PIMS and the market share effect: biased evidence versus fuzzy evidence / Marcus Christen and Hubert Gatignon

PIMS in the new millennium: How PIMS might be different tomorrow / Paul Farris and Michael Moore.

Notes:

Title from publisher's bibliographic system (viewed on 05 Oct 2015).

Includes bibliographical references (p. 287-297) and indexes.

ISBN:

1-107-16278-5

1-280-74968-7

0-511-26492-5

0-511-26564-6

0-511-26335-X

0-511-31736-0

0-511-48872-6

0-511-26416-X

OCLC:

252532971