Contemporary perspectives in data mining. Volume 2 / edited by Kenneth D. Lawrence, Ronald K. Klimberg.

Format:

Book

Contributor:

Lawrence, Kenneth D., editor.

Klimberg, Ronald K., editor.

Series:

Contemporary Perspectives in Data Mining

Language:

English

Subjects (All):

Data mining.

Database searching.

Physical Description:

1 online resource (237 p.)

Place of Publication:

Charlotte, North Carolina : Information Age Publishing Inc., 2015.

Language Note:

English

Summary:

Plaintext description.

Contents:

""Cover""; ""Series""; ""Contemporary Perspectives in Data Mining, Volume 2""; ""Library of Congress Cataloging-in-Publication Data""; ""Contents""; ""SECTION I: MARKETING APPLICATIONS""; ""CHAPTER 1: Data Privacy in Loyalty Programs""; ""CHAPTER 2: Identifying Profitable Customers Using a Two-Stage Logistic Model""; ""CHAPTER 3: A Fractional Factorial Analysis for In-Store Promotions""; ""CHAPTER 4: Methods for Customer Analytics of Hetergeneous E-Commerce Populations""; ""SECTION II: BUSINESS APPLICATIONS""; ""CHAPTER 5: Teaching a Data Mining Course in a Business School""

""CHAPTER 6: Measuring the Market Efficiency of Chinese Automobile Industry by Using a Max-Min DEA Model""""CHAPTER 7: A Clustering Analysis of Five-Star Morning Star Funds Ruled Moderate Asset Allocation Funds""; ""SECTION III: TECHNIQUES""; ""CHAPTER 8: Data Mining Techniques Applied to the Study of Canines with Osteoarthritis""; ""CHAPTER 9: Data Mining Techniques for Information Assurance and Data Integrity on the Cloud""; ""CHAPTER 10: Multivariate Copulas Model in Spatiotemporal Irregular Pattern Detection in Mobility Network""

""CHAPTER 11: Road Safety Detection Modeling Based on Vehicle Monitoring Data in China""""About the Editors""

Notes:

Description based upon print version of record.

Includes bibliographical references.

Description based on online resource; title from PDF title page (ebrary, viewed August 12, 2015).

ISBN:

1-68123-089-5