Essential law for marketers / A. Kolah.

Format:

Book

Author/Creator:

Kolah, Ardi.

Language:

English

Subjects (All):

Marketing--Law and legislation--England.

Marketing.

Marketing--Law and legislation--Wales.

Physical Description:

1 online resource (443 p.)

Place of Publication:

Oxford : Butterworth-Heinemann, 2002.

Language Note:

English

Summary:

'Essential Law for Marketers' offers clear and concise explanations of the laws that impact on the practice of marketing, advertising, sponsorship, design and public relations, providing expert guidance on crucial issues for the busy practitioner.Each chapter in the book offers, in simple English, full analysis of the law on each subject, and illuminates it with numerous examples and cases taken from current industry practice. It also offers helpful tips and suggestions for 'keeping it legal' without losing sight of the overall commercial objecti

Contents:

Essential Law for Marketers; Copyright; CONTENTS; Foreword; About the author; Acknowledgments; CHAPTER 1 Introduction; CHAPTER 2 Making agreements; CHAPTER 3 Making statements; CHAPTER 4 Liability for defective products; CHAPTER 5 Intellectual property rights; CHAPTER 6 Copyright; CHAPTER 7 Data protection; CHAPTER 8 Defamation; CHAPTER 9 Advertising and labelling; CHAPTER 10 Broadcasting; CHAPTER 11 Licensing and merchandising; CHAPTER 12 Sponsorship and hospitality; CHAPTER 13 Promotions and incentives; CHAPTER 14 Lobbying; CHAPTER 15 Cyber marketing; CHAPTER 16 Niche marketing

CHAPTER 17 Ambush marketingAppendices:; i. Useful sources of information; ii. Essential Law for Marketers Matrix; General index

Notes:

Includes index.

ISBN:

9786611013943

9781136405365

1136405364

9781281013941

1281013943

9781429483933

1429483938

9780080494838

0080494838

OCLC:

437182152