Worldly Consumers : The Demand for Maps in Renaissance Italy / Genevieve Carlton.

Format:

Book

Author/Creator:

Carlton, Genevieve, Author.

Language:

English

Subjects (All):

Map industry and trade--Italy--History--16th century.

Map industry and trade.

Maps--Marketing--History--16th century.

Maps.

Maps in art.

Physical Description:

1 online resource (244 p.)

Place of Publication:

Chicago : University of Chicago Press, [2015]

Language Note:

English

Summary:

Though the practical value of maps during the sixteenth century is well documented, their personal and cultural importance has been relatively underexamined. In Worldly Consumers, Genevieve Carlton explores the growing availability of maps to private consumers during the Italian Renaissance and shows how map acquisition and display became central tools for constructing personal identity and impressing one's peers. Drawing on a variety of sixteenth-century sources, including household inventories, epigrams, dedications, catalogs, travel books, and advice manuals, Worldly Consumers studies how individuals displayed different maps in their homes as deliberate acts of self-fashioning. One citizen decorated with maps of Bruges, Holland, Flanders, and Amsterdam to remind visitors of his military prowess, for example, while another hung maps of cities where his ancestors fought or governed, in homage to his auspicious family history. Renaissance Italians turned domestic spaces into a microcosm of larger geographical places to craft cosmopolitan, erudite identities for themselves, creating a new class of consumers who drew cultural capital from maps of the time.

Contents:

Frontmatter

Contents

Introduction

1. Capturing the World on Paper: The Visual Tradition and Mapmaking

2. The Commerce of Cartography: Printing, Price, and Francesco Rosselli

3. A Buyer's Market: Map Ownership in Venice and Florence, 1460- 1630

4. A World Unknown to the Ancients: The Demand for Cartographic Novelty

5. The Power of Knowledge: Education and Curiosity in Cartographic Prints

6. Making an Impression: The Display of Maps in Sixteenth- Century Italian Homes

Conclusion: Worldly Consumers and the Meaning of Maps

Acknowledgements

Notes

Bibliography

Index

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

Description based on online resource; title from PDF title page (publisher's Web site, viewed 24. Apr 2020)

ISBN:

9780226255453

022625545X

OCLC:

910847935