Misperceptions of intimate partner violence in the 21st century : two decades of lies / Jean Jaymes West, PhD.

Format:

Book

Author/Creator:

West, Jean Jaymes, author.

Contributor:

West, Jean Jaymes.

Series:

Social issues, justice and status series.

Social issues, justice and status

Language:

English

Subjects (All):

Intimate partner violence.

Family violence.

Physical Description:

1 online resource (191 p.)

Place of Publication:

New York : Nova Publishers, 2015.

Language Note:

English

Summary:

Public service advertising can be a powerful and effective tool for awareness and education in helping both the public and specific target audiences learn more about urgent health issues. Given the recognition intimate partner violence has gained in the last two decades as an urgent health problem around the world, this issue was selected to explore advertising's effect and potential to help a specific target audience. This research examined female survivors' impressions of domestic violence campaigns. A sample of 16 focus groups of approximately six women in two-hour sessions were conducted, at two different points in time over the past two decades. These focus groups included a fairly equal number of African-American, White, Asian, and Latino women in two different geographic areas of the country. Participants were asked to describe their opinions about a sampling of current domestic violence campaign material. The women who participated expressed heightened negative emotional responses to specific elements of some of the advertising, suggesting the potential of some campaigns to exacerbate the problem for this target group. The purpose of this research was to formulate a base of information to create improved public service advertising for this segment of the public, as they are the group most severely affected by this issue. Thus, based on the Editor's research and the participants' responses, the key goal for an improved campaign should be enhancing early identification, empowerment, and help-seeking behavior.

Contents:

MISPERCEPTIONS OF INTIMATE PARTNER VIOLENCE IN THE 21ST CENTURY TWO DECADES OF LIES ; MISPERCEPTIONS OF INTIMATE PARTNER VIOLENCE IN THE 21ST CENTURY TWO DECADES OF LIES ; Library of Congress Cataloging-in-Publication Data; CONTENTS ; ABOUT THE AUTHOR; KEYWORDS; ABSTRACT ; INTRODUCTION; Chapter 1 REVIEW OF LITERATURE ; A. OVERVIEW OF PAST INTIMATE PARTNER VIOLENCE RESEARCH ; B. MEDIA LITERATURE ON VIOLENCE AGAINST WOMEN ; C. READER-RESPONSE LITERATURE; Chapter 2 METHODOLOGY ; A. SAMPLING PLAN ; B. ADVERTISING STIMULI DESCRIPTION AND SELECTION PROCESS ; C. GENERAL PROCEDURES

D. NWVO ANALYSES PROCEDUREHYPOTHESES ; FORMAT FOR RESULTS ; Chapter 3 VALIDATION OF SURVIVORS' LACK OF IDENTIFICATION WITH CURRENT CAMPAIGNS ; A. GENERAL RESPONSE TO ADS ; B. SPECIFIC RESPONSE TO PRINT ADS; a. Visual Elements ; SPECIFIC FOCUS GROUP PARTICIPANT COMMENTS ; Fighting Back ; Lack of Identification ; Misleading Cues ; b. Text Elements ; C. Specific Response to Televised Ads ; SPECIFIC FOCUS GROUP PARTICIPANT COMMENTS ; a. Visual Elements ; b. Words/Audio Elements ; c. Other Supporting Research ; Chapter 4 SEXUAL ASSAULT: THE UNREPORTED FELONY WITHIN DOMESTIC VIOLENCE

A. PARTICIPANT RESPONSES B. OTHER SUPPORTING RESEARCH ; Chapter 5 NEGATIVE EMOTIONAL EFFECTS OF PUBLIC SERVICE ADVERTISING; A. GENERAL RESPONSE TO ADS ; B. SPECIFIC EMOTIONAL RESPONSES TO ADS ; a. Shame ; b. Fear ; c. Anger ; C. OTHER SUPPORTING RESEARCH ; Chapter 6 PARTICIPANT PERSPECTIVES ON PSA FORMAT EFFECTIVENESS ; A. RESPONSE TO DRAMA FORMAT ; B. RESPONSE TO NON-DRAMATIC FORMAT ; C. OTHER SUPPORTING RESEARCH ; Chapter 7 PARTICIPANT SUGGESTIONS FOR IMPROVED CAMPAIGNS ; Response of Participants ; Chapter 8 CONCLUSION AND FUTURE RESEARCH ; BIBLIOGRAPHY

APPENDIX A: FOCUS GROUP QUESTION GUIDE FOR MODERATORSAPPENDIX B: SAMPLE PARTICIPANT CONSENT FORM ; APPENDIX C: RESPONDENT ATTRIBUTE CHART ; INDEX

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

Description based on print version record.

ISBN:

1-63483-503-4