Story smart : using the science of story to persuade, influence, inspire, and teach / Kendall Haven.

Format:

Book

Author/Creator:

Haven, Kendall F.

Language:

English

Subjects (All):

Neurosciences.

Storytelling--Psychological aspects.

Storytelling.

Physical Description:

1 online resource (185 p.)

Distribution:

London : Bloomsbury Publishing, 2024

Place of Publication:

Santa Barbara, Calif. : Libraries Unlimited, c2014.

Language Note:

English

Summary:

"This one-of-a-kind book explores the neuroscience behind persuasion and influence to reveal the role that storytelling plays in inspiring, enlightening, and educating an audience."-- Provided by publisher.

Contents:

Cover; Half Title; Title Page; Copyright ; Dedication; Contents ; PART I: HOOKED ON STORY; Talk Story; I Was Working in the Lab Late One Night . . .; What's Your Story IQ?; Extra . . . Extra! Read All About It!; This Is a Roll-Up-Your-Sleeves Practical Guide; Story versus Story!; Effective or Not Effective . . . That Is the Question; A Story (Actually My Story); Your Real Job; Pay Attention! Story Is an Economic Event; PART II: STORY STATE OF MIND; The Mind Is What the Brain Does; The Goo That Lets You Think; Your Brain on Story; Let Me Introduce . . . Your Neural Story Net (NSN)

Story-Searching MindsBank on It: Your Banks of Prior Knowledge; Putting Your Banks to Work; Family Stories; The Curse of Knowledge; A Final Caution: Box Brownie Mix; PART III: EIGHT ESSENTIAL ELEMENTS OF STORY; What Is a Story?; The Eight Essential Elements; Element 3: Goal; Element 5: Conflicts and Problems; Element 6: Risk and Danger; Element 7: Struggles; Element 4: Motive; Element 1: Characters; Element 2: Character Traits; Element 8: Details; The Eight Essential Elements on Parade; PART IV: IT WAS A DARK AND STORMY NIGHT . . .HOW STORIES CREATE INFLUENCE

Influence Is the Name of the Game"I Was Working in the Lab Late One Night . . ."; And the Winning Influence Elements Are . . .; Story Character Positions; Got Character?; The Identity Character Rules Influence; A Bit of Empathy for Empathy; The Story Influence Line; The Goodness Scale; The Point of the Resolution; Put Them All Together and They Spell . . . Math Equation!; Story Work; PART V: SEVEN STORY STEPS: STEP BY STEP; Step by Step; Step 1: Who's Listening?; Step 2: Say Something!; Step 3: Picture, Please!; Step 4: On Target?; Step 5: Water Cooler Woes; Step 6: Character Central

The Main Character Checklist GridStep 7: Write Now!; Stories to Tell; Story Snares: Things to Avoid; A Final Thought; References; Index

Notes:

Description based upon print version of record.

Includes bibliographical references (p. 167-169) and index.

ISBN:

9798216019336

9798216149620

9781610698122

1610698126

OCLC:

893333025