Media, gender, and popular culture in India : tracking change and continuity / Sanjukta Dasgupta, Dipankar Sinha, and Sudeshna Chakravarti.

Format:

Book

Author/Creator:

Dasgupta, Sanjukta, author.

Sinha, Dipankar, author.

Cakrabartī, Sudeshṇā, author.

Language:

English

Subjects (All):

Popular culture--21st century.

Popular culture.

Mass media and culture--India.

Mass media and culture.

Sex role in mass media.

India--Social life and customs--21st century.

India.

Physical Description:

1 online resource (228 p.)

Place of Publication:

Los Angeles : SAGE, [2012]

Language Note:

English

Summary:

In contemporary India, as one side of the coin celebrates traditional stereotypes, the other side subverts the same image, sometimes subtly, but often radically. The push and pulls of these factors are changing the cultural landscape of India decisively. This volume critiques media representations of popular culture and gender since the 1950s and tracks the changes that have taken place in Indian society. The authors give us incisive analyses of these transformations, represented through the candid lens of the camera in films, television, advertisements and magazines, all of which focus on gen

Contents:

Cover; Contents; Acknowledgments; 1 - Introduction: Media and Mediations-Representing Change and Continuity in Indian Popular Culture and Gender; 2 - Indian Media in Transition: Recent Past and Present; 3 - Filming Change,Securing Tradition: A Hobson's Choice or a Dynamic Duality; 4 - Television: Images and the Imaginary; 5 - Advertising: Encoding Seduction; 6 - Print Media and Popular Culture: Agents with a Difference; 7 - Conclusion: Media Responsibility-The Winding Road Ahead; Index; About the Authors

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

Description based on print version record.

ISBN:

81-321-1904-5

1-283-42243-3

9786613422439

81-321-0927-9

OCLC:

773672049