9 brand shaastras [electronic resource] : nine successful brand strategies to build winning brands / Jagdeep Kapoor.

Format:

Book

Author/Creator:

Kapoor, Jagdeep, 1960-

Series:

Response Books

Language:

English

Subjects (All):

Brand name products--Management.

Brand name products.

Branding (Marketing).

Customer relations.

Physical Description:

1 online resource (105 p.)

Edition:

2nd ed.

Place of Publication:

New Delhi ; Thousand Oaks, CA : Response Books, c2009.

Language Note:

English

Summary:

Through this revised edition, brand guru Jagdeep Kapoor further strengthens his shaastra that Markets don't decline, they shift. He presents nine key brand strategies which every marketeer must know in order to create healthy brands. Kapoor presents his ideas in a uniquely organised and engaging way, through recent and relevant examples, mapping the entire journey of a brand from inception to success. 9 Brand Shaastras: Nine Successful Brand Strategies to Build Winning Brands discusses key brand building elements such as brand awareness growth strategy and brand market share growth strategy. T

Contents:

Cover; Contents; Preface; Acknowledgements; The Nine Brand Shaastras; 1 - The Need Shaastra: Brand Category Growth Strategy; 2 - The Seed Shaastra: Brand Idea Growth Strategy; 3 - The Heed Shaastra: Brand Awareness Growth Strategy; 4 - The Deed Shaastra: Brand Trials Growth Strategy; 5 - The Feed Shaastra: Brand Repeats Growth Strategy; 6 - The Speed Shaastra: Brand Sales Growth Strategy; 7 - The Creed Shaastra: Brand Trust Growth Strategy; 8 - The Breed Shaastra: Brand Market Share Growth Strategy; 9 - The Exceed Shaastra: Brand Profit Growth Strategy; Succeed; About the Author

Notes:

Description based upon print version of record.

ISBN:

93-5280-255-1

1-282-42563-3

9786612425639

81-321-0425-0

OCLC:

555879861