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Where there are Asians, there are rice cookers : how "national" went global via Hong Kong / Yoshiko Nakano.
- Format:
- Book
- Author/Creator:
- Nakano, Yoshiko.
- Language:
- English
- Subjects (All):
- Kitchen appliances industry--Japan.
- Kitchen appliances industry.
- Strategic alliances (Business)--Japan.
- Strategic alliances (Business).
- Strategic alliances (Business)--China--Hong Kong.
- Commercial products--Modification for export--China--Hong Kong.
- Commercial products.
- Globalization--Economic aspects--Japan.
- Globalization.
- Physical Description:
- 1 online resource (227 p.)
- Place of Publication:
- Hong Kong : Hong Kong University Press, 2009.
- Language Note:
- English
- Summary:
- This is the first English-language book to focus on the electric rice cooker and the impact it has had on the lives of Asian people.
- Contents:
- Acknowledgments
- A note to the reader
- Maps
- Introduction
- Let's take our rice cookers to the world
- You have to diversify to survive
- You salarymen can't think outside the box!
- Water flows downward
- Pay in Hong Kong; Pick up in China
- What if we can't buy a rice cooker in Canada?
- Only they would know
- Epilogue
- Who's who at Matsushita
- Chronology
- Notes
- References
- Index.
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- Description based on print version record.
- ISBN:
- 988-220-768-5
- 1-282-75023-2
- 9786612750236
- 988-220-526-7
- OCLC:
- 710218776
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