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Presidential races : campaigning for the White House / Arlene Morris-Lipsman.
- Format:
- Book
- Author/Creator:
- Morris-Lipsman, Arlene, author.
- Series:
- People's history.
- People's history
- Language:
- English
- Subjects (All):
- Presidents--United States--Election--History--Juvenile literature.
- Presidents.
- Presidential candidates--United States--History--Juvenile literature.
- Presidential candidates.
- Political campaigns--United States--History--Juvenile literature.
- Political campaigns.
- United States--Politics and government--Juvenile literature.
- United States.
- Physical Description:
- 1 online resource (112 pages) : illustrations.
- Edition:
- Revised edition.
- Place of Publication:
- Minneapolis : Twenty-First Century Books, [2012]
- Language Note:
- English
- Summary:
- American presidents have come from all walks of life. Some have had a lot of experience campaigning for office, while others have had almost none. In fact, the nation's first presidentGeorge Washingtondidn't even run for office. He was chosen by a group of electors in 1789. More than 200 years later, campaigning for the United States' highest office takes years to plan, years to carry out, and a lot of money. Candidates must be prepared to rally supporters at live events across the nation, give hundreds of interviews and speeches, and create sophisticated communication strategies. No longer can candidates simply let their records speak for themselves. They must engage their competitionand the American voterin vigorous debate 24/7, using robust advertising, strategic appearances, and social media messaging. Follow the changes in presidential campaign strategies from the nation's early leaders to twenty-first century contenders. Meet the personalities that have defined the office, from George Washington to Barack Obama, the nation's first African American president. Learn how strategies to pick candidates, raise money, run campaigns, sway voters, and elect leaders have evolved. And see if you can predict what lies ahead for Americans in upcoming presidential elections.
- Contents:
- Long live the king
- A rousing good time
- Confrontations
- Winds of change
- On the front lines
- Technological wonders
- Starring on the small screen
- A new world and the old
- The new century
- Election results.
- Notes:
- Bibliographic Level Mode of Issuance: Monograph
- Includes bibliographical references (pages 98-106) and index.
- Description based on print version record.
- ISBN:
- 1-283-22967-6
- 9786613229670
- 0-7613-8050-7
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