The tao of loyalty [electronic resource] : winning with employees / Ajit Rao.

Format:

Book

Author/Creator:

Rao, Ajit, 1962-

Series:

Response Books

Language:

English

Subjects (All):

Personnel management.

Employee loyalty.

Physical Description:

1 online resource (258 p.)

Place of Publication:

New Delhi ; Thousand Oaks : Response Books, 2006.

Language Note:

English

Summary:

In today's business environment, people, rather than products, technology and processes are increasingly becoming the crucial factor in differentiating profitable organizations from those that are not. It is therefore important to understand employee commitment and loyalty in organizations. This book begins by defining loyalty, the types of loyalty (emotional and behavioral) and how these can be measured and interpreted. In a lucid and interactive manner, the author discusses the potency of combining the two types of loyalty to segment employees into different categories which can then yield l

Contents:

The 5th P of marketing

Emotional loyalty

Loyalty segmentation

Eleven factors that matter

The managerial grid: task and people

The task factors

The people factors

Communication

The three levers

The role of leadership

The role of HR

The role of the boss.

Notes:

Description based upon print version of record.

Includes bibliographical references (p. [251]-252) and index.

ISBN:

1-282-15412-5

9786612154126

81-321-0283-5

OCLC:

436076568