Lead with your heart : sell happiness and you and your business will flourish / Lewis Green.

Format:

Book

Author/Creator:

Green, Lewis.

Language:

English

Subjects (All):

Leadership.

Success in business.

Physical Description:

1 online resource (240 p.)

Edition:

1st ed.

Place of Publication:

Amherst, Mass. : HRD Press, Inc., c2008.

Language Note:

English

Summary:

Stop thinking about profits and start thinking about how to create better experiences. Lead With Your Heart is about changing the way you do business. It introduces a business model that will result in growth, revenues and profits and a better world in which to do business, work and live. It is written to inspire executives, managers and entrepreneurs to invest in this way of doing business and make it the first step to changing the world we live in. Learn how to meet and exceed other people's wants, needs. Discover how to put people first - not profits - to create happiness and deliver produc

Contents:

Acknowledgments; Introduction; Chapter One: Measuring Business Success; Chapter Two: The Right Stuff; Chapter Three: Building Your Business; Chapter Four: Building a Powerful Brand; Chapter Five: The Business Plan; Chapter Six: Strategic Plans That Work; Chapter Seven: Building the Strategic Plan; Chapter Eight: Sales and Marketing That Work; Chapter Nine: Doing the Right Thing; Chapter Ten: Making a Difference; Chapter Eleven: You Can Change the World; Notes; Resources

Notes:

Description based upon print version of record.

Includes bibliographical references (p. 229-234).

ISBN:

1-59996-997-1

OCLC:

609862397