Mastering digital librarianship : strategy, networking and discovery in academic libraries / edited by Alison Mackenzie and Lindsey Martin.

Format:

Book

Contributor:

Mackenzie, Alison (Information scientist), editor.

Martin, Lindsey, editor.

Language:

English

Subjects (All):

Digital libraries--Management.

Digital libraries.

Academic libraries--Automation.

Academic libraries.

Academic libraries--Marketing--Technological innovations.

Physical Description:

1 online resource (xxi, 183 pages) : digital, PDF file(s).

Edition:

1st ed.

Place of Publication:

London : Facet Publishing, 2014.

Summary:

This book examines the changing roles of the librarian and how working within a rich digital environment has impacted on the ability of professionals to develop the appropriate 'know how', skills, knowledge and behaviours required in order to operate effectively. Expert specialists and opinion-makers from around the world discuss the challenges and successes of adapting existing practices, introducing new services and working with new partners in an environment that no longer recognizes traditional boundaries and demarcation of roles. The book is structured thematically, with a focus on three key strands where the impact of digital technologies is significant. The first strand, Rethinking Marketing and Communication, looks at strategic approaches and practices which harness social media and illustrate the importance of communication and marketing activities in these new online spaces. The second strand, Rethinking Support for Academic Practice, examines the professional expertise required of librarians who engage with and support new academic and learner practices in digitally rich teaching, learning and research environments. The third strand, Rethinking Resource Delivery, investigates the use of strategies to maximize access to online resources and services: harnessing system data to enhance collection management and user choice, designing and managing mobile 'friendly' learning spaces and providing virtual resources and services to an overseas campus. This timely and inspiring edited collection should make vital reading for librarians, library schools, departments of information science and other professional groups such as education developers, learning technologists and IT specialists.

Contents:

Intro

Title page

Contents

Contributors

Introduction

THEME 1 Rethinking marketing and communication

CHAPTER 1 Digital marketing in an outreach context

From marketing to outreach

In practice

Benefits

Issues

Impact

Conclusion

Appendix: Planning

References

CHAPTER 2 Reference 2.0: evolution of virtual reference services and social media

Literature review

A snapshot of Virtual Reference 2.0 in Australian academic libraries

A framework for Reference 2.0

Notes

CHAPTER 3 A service in transition: how digital technology is shaping organizational change

Framing the discussion

One academic library in transition

THEME 2 Rethinking support for academic practice

CHAPTER 4 The impact of open and digital content on librarians' roles in a learning and teaching context

Background

Benefits and uses of OER

Librarians and OER

Supporting others in an open educational environment

Librarians as creators and users of OER

Digitized content for learning and teaching

Appendix - examples of library digital literacy initiatives

Glossary

CHAPTER 5 Supporting early-career researchers in data management and curation

Building shared understandings: research data, its management and curation

Drivers for change

The role of librarians in this emerging RDM landscape

Building librarians' readiness to provide research data support

Conclusions

CHAPTER 6 Learners and digital identity: the Digital Tattoo project

Introduction: our motivation

Our project

What we learned

Making a difference

Looking ahead

Conclusion: ongoing engagement

References.

THEME 3 Rethinking resource delivery

CHAPTER 7 Mobilizing your library

Context

Creating strategy

Co-ordinating strategic activity

The strategy in action

Supporting users

Identifying topics

CHAPTER 8 'You might also be interested in . . .': improving discovery through recommendations

Recommendations and activity data

Aggregating library circulation data

Surfacing the academic long tail

What are the benefits of activity data and recommendations?

Benefits to library users: the Copac Activity Data evaluations

What are the issues?

Introducing recommendations

Beyond recommendations - the bigger picture

References and further reading

CHAPTER 9 Libraries and international branch campuses in the digital environment

Transnational education and the international branch campus

International engagement

Getting the basics right: IT infrastructure

Getting the basics right: copyright and licences

Getting the basics right: access

Getting the basics right: signposting support

Supporting staff and students: blending face-to-face with the virtual

Supporting staff and students: information literacy

Staff development

Supporting library colleagues at an IBC

Index.

Notes:

Title from publisher's bibliographic system (viewed on 14 Sep 2022).

Includes bibliographical references at the end of each chapters and index.

ISBN:

9781856046824

1856046826