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Photographing newborns : for boutique photographers / Mimika Cooney ; Barbara A. Lynch-Johnt, Harvey Goldstein, Beth Alesse, editors.
- Format:
- Book
- Author/Creator:
- Cooney, Mimika, author.
- Language:
- English
- Subjects (All):
- Portrait photography.
- Physical Description:
- 1 online resource (128 p.)
- Place of Publication:
- Buffalo, New York : Amherst Media, Inc., 2015.
- Language Note:
- English
- Summary:
- In this comprehensive book, Cooney touches on each facet of being a successful newborn portrait photographer. She begins by outlining the foundation of her business model and provides insight for the reader to establish something similar for their business. Defining your target market and ideal customer profile are essential to guiding your business in the right direction. Cooney focuses her business, and this book, on what she calls a ?boutique' brand. These are pricier photo shoots and packages, which require more time and care. Working with clients at this level often creates a lasting
- Contents:
- Business foundation
- Branding
- Marketing and promotions
- Lighting and equipment
- Newborn posing
- Postproduction
- Pricing for profit
- Interview with the pros
- Working with charities
- Resources.
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- Description based on print version record.
- ISBN:
- 1-60895-740-3
- 1-60895-741-1
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