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The magic of Bollywood : at home and abroad / edited by Anjali Gera Roy.
- Format:
- Book
- Language:
- English
- Subjects (All):
- Motion picture industry--India--Bombay.
- Motion picture industry.
- Motion pictures--India.
- Motion pictures.
- Physical Description:
- 1 online resource (xviii, 334 p.)
- Place of Publication:
- Los Angeles, [Calif.] ; London : SAGE, 2012.
- Language Note:
- English
- Summary:
- This anthology aims to portray the 'soft' power of Bollywood as it offers a kaleidoscopic prism that filters the Indian cultural reality in a globalised world. It examines Bollywood's popularity within and outside South Asia, focusing on its role in international relations.
- Contents:
- Cover; Contents; List of Tables; List of Abbreviations; Foreword; Acknowledgments; 1 - Introduction; Part I: Brand Bollywood and the New Bollywood Film; 2 - Mainstream Hindi Cinema and Brand Bollywood: The Transformation of a Cultural Artifact; 3 - Post-national B(H)ollywood and the National Imaginary; Part II: Bollywood's Soft Power: Some Facts and Figures; 4 - Bollywood and Soft Power: Content Trends and Hybridity in Popular Hindi Cinema; 5 - A Regional Mosaic: Linguistic Diversity and India's Film Trade
- Part III: Indian Films' Traditional Markets: South Asia, Southeast Asia, Africa,and Russia6 - "Dada Negativity" and Pakistani Characters in Bollywood Films; 7 - Soft Power and Pakistani Viewers; 8 - Bollywood Film Culture in Indonesia's Mediascapes; 9 - Indian Films in the USSR and Russia: Past, Present, and Future; 10 - Indophilie and Bollywood's Popularity in Senegal: Strands of Identity Dynamics; 11 - "Bollywoodization" as (H)Indianization? Bangladesh Film Industry under National Protection; Part IV: New Territories: Bollywood in the West-Australia,Canada, and Europe
- 12 - From Tawa'if to Wife? Making Sense of Bollywood's Courtesan Genre13 - Bollywood in da Club: Social Space in Toronto's "South Asian" Community; 14 - Bollywood Internet Forums and Australian Cultural Diplomacy; 15 - Addressing the Nonresident: Soft Power,Bollywood, and the Diasporic Audience; 16 - Bollywood's Circuits in Germany; About the Editor and Contributors; Index
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- Description based on print version record.
- ISBN:
- 81-321-1396-9
- 1-283-57550-7
- 9786613887955
- 81-321-1062-5
- 9788132113966
- OCLC:
- 808375855
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