How to open a financially successful bed & breakfast or small hotel / by Sharon L. Fullen and Douglas Brown.

Format:

Book

Author/Creator:

Fullen, Sharon L., author.

Brown, Douglas Robert, 1960- author.

Language:

English

Subjects (All):

Bed and breakfast accommodations--Management.

Small business--Management.

Hotel management.

Physical Description:

1 online resource (283 pages)

Edition:

Revised second edition.

Place of Publication:

Ocala, Florida : Atlantic Publishing Group, Inc., [2016]

Summary:

This totally revised book will separate the romantic notions of owning a B&B from the business end by covering basic cost control systems, profitable menu planning, reservation systems, successful kitchen management, housekeeping, beverage management, room rate formulas, arrival, billing, departure, managing and training employees and more. The CD contains all the forms in the book as well as a sample business plan you can adapt for your own use.-- (3/19/2015 12:00:00 AM)

Contents:

Intro

Chapter One

Should You Own A B&B?

A Little History

Personality

Warmth

Skills

Skill Assessment Inventory

Getting Your Feet Wet

Bed-And-Breakfast Survey

The B&B Customer

A Day in the Life (a.k.a. Keeping it All Organized)

How Much Can You Expect to Make?

How Much Money Do You Need?

Chapter Two

Selecting The B&B Location

Market Research

Population and Demographics

Other Demographic Information Websites

Site Research

Competition

Visiting the Competition

Industry Research

Some Location Considerations

Working with Contractors

Chapter Three

Buying An Existing B&B

Real Estate and Its Value

The Value of Other Assets

Strategies for Buying

Terms, Conditions and Price

Determining Price from a Buyer's Perspective

Initial Investment

Financing

Equity Funds

SBA Financial Programs

SBA Assistance

The 7(a) Loan Guaranty Program

Friends and Relatives

Banks and Credit Unions

Borrowing Money

How to Write a Loan Proposal

How Your Loan Request Will Be Reviewed

Closing the Sale

Chapter Four

The Business Plan

Business Plan Outline

The Business Plan-What it Includes

Description of the Business

The Marketing Plan

Pricing and Sales

Advertising and Public Relations

The Management Plan

The Financial Management Plan

Legal Forms of Business

Chapter Five

Governmental Laws, Regulations And Licenses

State Registration

City Business License

Motel/Hotel License

Sales Tax

Health Department License

Fire Department Permit

Building and Construction Permit

Sign Permits

Zoning

Historic Buildings and Historic Districts

State Liquor License

Internal Revenue Registration

Federal Identification Number

State Tax Assistance

Chapter Six

Before You Open

Choosing a Name.

Opening the B&B Bank Account

Establishing Room Rates

Insurance

Keeping Records

Financial Records

Revenue Accounts

Expense Accounts

Customer Records

Register

Guest Record

Written Confirmation

Reservation Service Agencies (RSAs)

What is an RSA?

Reservation Information Sheet

Organizing Pre-Opening Activities

First Priority Items

Pre-Opening Promotion

Initially Contacting Purveyors and Suppliers

Payroll

Public Utilities

Locksmith

Fire and Intrusion Alarms

Sanitation Service

Plumber

Electrician

Refrigeration Service

Exterminator

Landscaping

List of Supplies

How Much China and Silverware to Order

Exhaust Hood Cleaning Service

Heating and Air-Conditioning

Music

Music Licensing

Chapter Seven

Computers

Computer Systems and the Hospitality Industry

Point-of-Sale Systems

Stand-Alone Software Applications

For Reservations

Online Reservation Systems

Room Management Software

Back-Office Software

For the Kitchen

For Your Employees

Desktop Publishing Applications and Ideas

What is the Future of Computers in the Hospitality Service?

Proper Email Etiquette

Common Email Mistakes:

Chapter Eight

Marketing And Marketing Literature

Logo

Business Cards and Brochures

Illustrations

Paper and Color

What to Do with Your Brochures and Business Cards

Guidebooks

Website

Select a Domain Name

What to Put on Your Website

The Opportunities are Endless. Be Imaginative!!

How Do You Make an Effective Website?

Some Words of Caution:

Web Hosting Services

DIY?

Public Relations

What PR Does (and Doesn't Do) for You

The Marriage of PR and Marketing

How to Apply Your PR Plan

Building and Supporting Strong Media Relations

What's News?

PR is Different from Advertising.

Launching a Campaign

Special Events

Communicating to Your Guests -And the Value of Loyalty

Talking to Your Community

Planning for the Unforeseen

Internal Bed-and-breakfast Marketing: How to Keep Customers Coming Back

Customers for Life

Expectations

Ways to Delight

Word of Mouth

Tracking Your Marketing Sources

Chapter Nine

Decorating And Renovating

Renovations

Furnishing and Decorating Your Rooms

Decorating Styles

Creating Themes

Bedrooms

Mattresses

Bed Linens

Pillows and Blankets

Other Furniture

Wall Coverings

Floor Coverings

Window Coverings

The Bathroom

Chapter Ten

Guest Services And Policies

Expected Services

Breakfast in Bed

Turndown Service

Business Services

Ghosts

Check-In/Check-Out

Safety

Fire

Accidents

Security

Children

Pets

Pet Policy

Smoking

Payment and Deposit Policies

Cancellation Policy

Walk-ins and One-Night Stays

Phone Policies

House Rules

Chapter Eleven

Food Services

Inspecting the Dining Room

General Rules for Table Service

Clearing the Table

Breakfast

Order of Service for Breakfast:

Coffee

Coffee Equipment

Brewing Tips

Flavored Coffees and Decaf

Espresso

Sustainable Coffee

Tea

The Menu

Breakfast Recipes

Presentation

Healthy Trends and Special Diets

Food Allergies

Table Decorations

Dinner Service

Order of Service for Dinner:

Special Details to Observe When Serving:

How to Establish Your Own Menu

Lunch and Dinner Pricing

Menu Style

Formatting Your Menu

Developing the Menu Selections

Major Points to Consider When Selecting Menu Items:

Limiting the Menu

Truth and Accuracy in the Menu

Menu Size and Cover

Menu Design Software

Printing the Menu

Projecting the Actual Average Cost per Customer.

Projecting Menu Prices

Inventory Levels

Cooperative Purchasing

Receiving and Storing

All products delivered to the bed-and-breakfast must:

Rotation Procedures

Chapter Twelve

Houskeeping, Sanitation And Kitchen Safety

Cleaning

Janitorial and Maintenance Service

Some important factors to consider when choosing a maintenance company:

Items to be cleaned daily:

Weekly services:

Annually:

DIY

Sanitation and Food Safety

Step 1: Assess the Hazards

Step 2: Identify "Critical Control Points"

Step 3: Establish "Critical Limits"

Step 4: Monitor the "Critical Control Points"

Step 5: Take Corrective Action

Step 6: Develop a Record-Keeping System

Step 7: Verify Your System's Effectiveness

HACCP'S Eight Key Steps of the Food Service Process

HACCP Step 1: Purchasing

HACCP Step 2: Receiving

HACCP Step 3: Storing

HACCP Step 4: Preparing

HACCP Step 5: Cooking

HACCP Step 6: Serving and Holding

HACCP Step 7: Cooling

HACCP Step 8: Reheating

Bacteria

Controlling Bacteria

Are Your Hands Really Clean?

Bugs, Insects and Animal Pests

Kitchen Safety

Heat and Burns

Cuts

Electrical Shock

Strains

Slipping and Falling

Fires

Choking

Exposure to Hazardous Chemicals

Chapter Thirteen

Staff

Hiring Bed-and-Breakfast Employees

Key Points for Conducting Employment Interviews

Unlawful Pre-Employment Questions

Screening Potential Employees

What to Look for in Potential Bed-and-Breakfast Employees

The Final Selection and Decision

Rejecting Applicants

Employee Handbook/Personnel Policy

Personnel File

Training

Orientation and Instruction

Outside Help in Training

Outside Help: Speakers and Subjects

Evaluating Performance

The Decision to Terminate an Employee.

Notes:

"With companion CD."

Includes bibliographical references and index.

Description based on print version record.

ISBN:

1-62023-080-1