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A new beginning : a textual frame analysis of the political campaign film / Joanne Morreale. [electronic resource]
- Format:
- Book
- Author/Creator:
- Morreale, Joanne, 1956-
- Series:
- SUNY series in speech communication
- Language:
- English
- Subjects (All):
- Reagan, Ronald.
- Republican Party (U.S. : 1854- )--Public relations.
- Republican Party (U.S. : 1854- ).
- Advertising, Political--United States.
- Advertising, Political.
- Television in politics--United States.
- Television in politics.
- Presidents--United States--Election--1984.
- Presidents.
- Physical Description:
- 1 online resource (vii, 154 p. )
- Place of Publication:
- Albany : State University of New York Press, c1991.
- Notes:
- Includes bibliographical references (p. 137-146) and index.
- ISBN:
- 1-4384-1361-0
- 0-585-06448-2
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