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Art/Commerce The Convergence of Art and Marketing in Contemporary Culture Maria A. Slowinska
- Format:
- Book
- Author/Creator:
- Slowinska, Maria A. <p>Maria A. Slowinska, London, United Kingdom</p>, Author.
- Series:
- Cultural and media studies.
- Kultur- und Medientheorie
- Language:
- English
- Subjects (All):
- Art.
- Marketing.
- Consumer.
- Culture.
- Branding.
- Arts.
- Economy.
- Consumption.
- Theory of Art.
- Popular Culture.
- Cultural Studies.
- Local Subjects:
- Art.
- Marketing.
- Consumer.
- Culture.
- Branding.
- Arts.
- Economy.
- Consumption.
- Theory of Art.
- Popular Culture.
- Cultural Studies.
- Physical Description:
- 1 online resource (289 p.)
- Edition:
- 1st ed.
- Other Title:
- Slowinska, Art/Commerce The Convergence of Art and Marketing in Contemporary Culture
- Place of Publication:
- Bielefeld transcript Verlag 2014
- Language Note:
- English
- Biography/History:
- Maria A. Slowinska studied at Johns Hopkins University, Yale University and Freie Universität Berlin, where she received her doctorate. She is now a Strategy and Innovation Consultant working at the confluence of academic research and industrial development.
- Summary:
- This book offers a compelling perspective on the striking similarity of art and commerce in contemporary culture. Combining the history and theory of art with theories of contemporary culture and marketing, Maria A. Slowinska chooses three angles (space, object/experience, persona) to bridge present and past, aesthetic appearance and theoretical discourse, and traditional divisions between art and commerce. Beyond both pessimistic and celebratory rhetorics, »Art/Commerce« illuminates contemporary phenomena in which the aestheticization of commerce and the commercialization of aesthetics converge.
- Besprochen in:http://www.arteconomy24.ilsole24ore.com, 01.08.2015, Marilena Pirelli
- Contents:
- 1 Contents 5 Art/Commerce: Blurring the Line 7 Art Spaces/Commercial Spaces 19 Art Objects/Brand Products 109 Artist/Entrepreneur 187 Art/Commerce: The Question of Autonomy 261 Bibliography 271
- Notes:
- Description based upon print version of record.
- Includes bibliographical references.
- ISBN:
- 9783839426197
- 3839426197
- OCLC:
- 899211587
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