The librarian's nitty-gritty guide to content marketing / Laura Solomon.

Format:

Book

Author/Creator:

Solomon, Laura, 1967- author.

Language:

English

Subjects (All):

Libraries--Marketing.

Libraries.

Relationship marketing.

Libraries--Customer services.

Internet marketing.

Organizational effectiveness.

Physical Description:

1 online resource (129 pages) : illustrations

Edition:

1st ed.

Place of Publication:

Chicago, [Illinois] : ala editions, 2016.

Summary:

Making content marketing concepts bite-sized and easily digestible, this guide shows libraries how to market effectively by focusing on what library users find useful and relevant.

Contents:

The Librarian's Nitty-Gritty Guide to Content Marketing

Contents

1. Get Over Yourself

2. Should You Care About Content Marketing? (Yeah, Probably.)

3. Identifying Your Audience (s)

4. Planning Not to Fail

5. Writing So People Might Give a Damn

6. Common Mistakes: Getting Better, Going Forward

7. Are You Actually Succeeding? (And How Do You Know?)

Afterword

Bibliography

Index.

Notes:

Description based on print version record.

Includes bibliographical references and index.

ISBN:

0-8389-1435-7

OCLC:

951678223