Street style : an ethnography of fashion blogging / Brent Luvaas.

Format:

Book

Author/Creator:

Luvaas, Brent Adam, 1974- author.

Series:

Dress, body, culture.

Dress, body, culture

Language:

English

Subjects (All):

Fashion--Blogs.

Fashion.

Fashion writing--Blogs.

Fashion writing.

Fashion photography.

Fashion merchandising--Social aspects.

Fashion merchandising.

Physical Description:

1 online resource (337 p.)

Distribution:

London, England : Bloomsbury Publishing, 2020

Place of Publication:

London, England : Bloomsbury Academic, 2020.

Language Note:

English

Summary:

"Street style blogging has experienced a meteoric rise in popularity over the last decade. Amateur photographers, often with no formal training in fashion, have become critical arbiters of taste and trends, influencing the representations that appear in magazines and on runways, and putting new cities on the fashion world map. This cutting-edge book documents the evolution of street style photography, from the fieldwork photos of early anthropology to the glamorized snapshots that appear on blogs today, and explores the structural shifts in the global fashion industry that street style has helped bring about. Chronicling author and anthropologist Brent Luvaas' experience over three years of blogging through vivid street imagery and rich ethnographic detail, this book turns the lens of street style photography back onto anthropology itself, arguing that the phenomenon is a powerful mode of amateur ethnography. Bloggers blur the distinction between professional and amateur, insider and outsider, self and brand. This book documents that blur from the ground level-from the streets of Philadelphia to the sidewalks of New York Fashion Week."--Publisher's description.

Contents:

Introduction : Anthropology, street style

On "the street": a conceptual history of street style photography

Traveling the street style blogosphere: amateur anthropology from around the globe

Style radar: on becoming a street style blogger and knowing whom to shoot

The subject(s) of street style: street portraits as fashion singularities

The business of blogging: free labor, freelancing, and free stuff

Scene from the sidewalk: shooting street style at New York Fashion Week

Conclusion : Straight up, redux.

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

Print version record.

ISBN:

1-4742-6291-0

1-4742-6289-9

OCLC:

1201426335