Career As a Florist : Floral Designer: Use Your Artistic Talent to Own Your Own Business

Format:

Book

Contributor:

Prescott, Elaine, Editor.

Language:

English

Subjects (All):

Flower arrangement.

Florists.

Physical Description:

1 online resource (31 p.)

Other Title:

Career As a Florist

Place of Publication:

Institute for Career Research

Summary:

The sales pitch goes, Say it with flowers. Since most people don t know the language of flowers, you as a florist will act as interpreter. Floral design is an ancient art. Before man put paint to canvas or started carving his dreams out of rock, flowers were some of the first means of artistic expression. With a wide variety of colors, textures and scents, flowers have been a means of self-expression for millennia. Flowers are deeply ingrained in the human consciousness. They re given to express love, sympathy and regret. Flowers are brought to the hospital rooms of the sick and welcome the newborn in the nursery. The winner of the race is often presented wit a garland of flowers to wear around his or her neck, or sometimes laid at the winner s hooves. Red roses mean romantic love. White lilies commemorate mourning. Tulips in all colors are a recognized symbol of springtime and renewal. Look closely at military medals, most have some elements of flowers in them if not their shape. So when the student graduates or the winner crosses the finish line, someone is going to get the call to provide a bouquet or other arrangement of flowers. But while the art of arranging and presenting flowers is ancient as civilization itself, it s a pursuit in constant motion. Advances in technology, artistic styles, and business models, keep the career of floral designer and retailer changing all the time. It s not as simple as placing a bunch of flowers into a vase, either. If that were the case, anyone could do it. Just as the painter must choose and arrange colors on the canvas, the floral designer must choose the right flowers, the right colors at the right heights and in the right order to create an arrangement that is pleasing to the eye and appropriate for the surroundings. Running a flower shop is not the same as selling car parts or clothing. Flowers won t stay forever. That s part of their charm. Proper handling and storage are required to keep them from wilting before they re sold. Flowers are sold everywhere, so good business sense, knowledge of the market and application of art and artifice are required to set one flower shop above another. Flowers are available for sale in the supermarket, at the hospital gift shop, at the landscaping nursery and at some drugstores. With that in mind, floral operations that want to succeed in the face of such widespread availability have had to offer more and better services than other sellers. As a result, flower shops sell entire categories of ancillary products and related services, and forge partnerships with the companies and institutions that use flowers day in and day out. Much has changed about this business over the years. Trade with every corner of the world has opened the wares of the corner flower merchant to exotic species never before found on this continent. Flower purveyors can offer their customers a wide range of exotic flowers to go along with their domestic varieties. In the same vein, floral designers can add accents of design concepts from many different cultures to their traditional flower arrangements. While floral designers aren t generally required to have a college degree to get their jobs, there s no shortage of learning and study that can be done to add more skills to a professional s repertoire. Traditional schools and new thinking combine to create fresh designs for conventional purposes. At the same time, the same artistic thinking that works on canvas and other media work in floral design. Elements of the disciplines of sculpture carry over just as well as those of paint. There s almost no end to the training one can take because the development of the art is always moving forward. But not all of the changes that have happened have had to do with the flowers themselves. The invention of the telegraph wire allowed people on one side of the country to order flowers to be delivered by a local florist to people thousands of miles away. The advent of the telep"

Notes:

Part of the metadata in this record was created by AI.

ISBN:

1-280-78163-7

9786613692023

1-4416-4084-3