Managing investor relations : strategies for effective communication / Alexander Laskin.

Format:

Book

Author/Creator:

Laskin, Alexander.

Series:

Corporate communications collection.

Corporate communications collection

Language:

English

Subjects (All):

Corporations--Investor relations.

Corporations.

Physical Description:

1 electronic text (91 p.) : digital file.

Edition:

1st ed.

Place of Publication:

[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2010.

Language Note:

English

Summary:

This book gives you an introduction to investor relations. Despite being a very young profession, investor relations today is widely recognized as one of the most important corporate communication functions. Whether you are a student considering employment in investor relations, a professional considering a career change to investor relations, or an investor relations officer looking for ways to improve performance, this book will provide you with answers to your questions. First, the book discusses what investor relations is. Second, the book looks at the environment in which investor relations operates: the history of the profession, laws and regulations that govern the practice, and professional and ethical obligations of the investor relations officers. Third, the book describes the job functions of investor relations: from day-today tactical activities to big-picture strategies. Finally, the book suggests what the future of investor relations will look like and how it will affect the investor relations officers of tomorrow.

Contents:

Chapter 1. Introduction

Chapter 2. What is investor relations

Chapter 3. Investor relations: past

Chapter 4. Investor relations: present

Chapter 5. Legal environment

Chapter 6. Ethics and professionalism

Chapter 7. Main activities

Chapter 8. Focus on relationship building

Chapter 9. Focus on extended disclosure

Chapter 10. Focus on nonfinancial information

Chapter 11. Future of investor relations

About the author

Notes

References

Index.

Notes:

Bibliographic Level Mode of Issuance: Monograph

Includes bibliographical references (p. [83]-88) and index.

Title from PDF t.p. (viewed on June 7, 2010).

ISBN:

9781780344089

1780344082

9781283892346

1283892340

9781606490815

1606490818

OCLC:

650219692

Publisher Number:

1 BEP