Extreme Asia : the rise of cult cinema from the Far East / Daniel Martin.

Format:

Book

Author/Creator:

Martin, Daniel (Professor of Film Studies), author.

Series:

Edinburgh scholarship online.

Edinburgh scholarship online

Language:

English

Subjects (All):

Horror films--Asia--History and criticism.

Horror films.

Cult films.

Tartan Films.

Physical Description:

1 online resource (195 pages) : digital, PDF file(s).

Place of Publication:

Edinburgh, [Scotland] : Edinburgh University Press, 2015.

Summary:

How shrewd marketing engineered the East Asian cult film boom in the UK. Japanese horror. South Korean revenge thrillers. The new Hong Kong crime film. Western audiences have experienced a boom in cult cinema from East Asia over the last decade, discovering films that have provoked passion and outrage in equal measure. This book charts the history of the recent cult Asian film invasion, covering a five-year period and focusing on the activities of the distribution company Metro-Tartan and their incredibly influential 'Asia Extreme' brand. Through a series of case studies of individual film releases and other exhibition events, Extreme Asia examines strategies of film promotion and consumption in the context of theories of horror cinema, movie marketing, reception studies, and Orientalism. It covers the rise and fall of the Asia Extreme label, and the enduring legacy of an unforgettable wave of cult cinema from Japan, Hong Kong, and South Korea.

Contents:

Chilling beginnings : Japanese horror and the British critical reception of Nakata Ideo's Ring

Cinema of cruelty : the birth of Asia Extreme and Miike Takashi's Audition

Courting controversy : hype, scandal and Fukasaku Kinji's Battle Royale

Brand wagon : the courtship of multiplex audiences and the 2003 Asia Extreme roadshow

Savagery and serenity : extreme cinema and the films of Kim Ki-duk

From the margins to the mainstream : Asia Extreme in 2004

Conclusion : the legacy of Asia Extreme.

Notes:

Title from publisher's bibliographic system (viewed on 29 Sep 2017).

Description based on print version record.

Includes bibliographical references, filmographies and index.

ISBN:

1-4744-1217-3

0-7486-9746-2