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Internet celebrity : understanding fame online / Crystal Abidin.

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Format:
Book
Author/Creator:
Abidin, Crystal, author.
Series:
Society now.
Society now
Language:
English
Subjects (All):
Celebrities in mass media.
Internet personalities.
Fame--Social aspects.
Fame.
Physical Description:
1 online resource (xxii, 169 pages) : illustrations (black and white)
Place of Publication:
United Kingdom: Emerald Publishing, 2018.
Summary:
The face of internet celebrity is rapidly diversifying and evolving. Online and mainstream celebrity culture are now weaving together, such that breakout stars from one-hit viral videos are able to turn their transient fame into a full-time career.This book presents a framework for thinking about the different forms of internet celebrity that have emerged over the last decade, taking examples from the Global North and South, to consolidate key ideas about cultures of online fame. It discusses the overall landscape, developments and trends in the internet celebrity economy, and cross-cultural lessons.
Contents:
Intro
Internet Celebrity: Understanding Fame Online
Acknowledgements
Contents
List of Illustrations
Preface
1: What is an Internet Celebrity Anyway?
A Brief History of Internet Celebrity
Traditional Celebrities
Ordinary People as Celebrities
Reality TV Celebrities
Celebrity-Audience Relations
DIY Celebrity
Microcelebrity
Internet celebrity
What about traditional celebrities on the internet?
Conclusion
2: Qualities of Internet Celebrity
Exclusivity
Exoticism
Exceptionalism
Everydayness
3: Internet Celebrity and Traditional Media
Eyewitness Viral Stars
Cashing in on Catchphrases
Is it Wrong to Laugh?
Who Profits?
Meme Personalities
Faces of Memes
Meme Personae
Meme Celebrities
Unwilling Memes
Spotted and Groomed Investments
The Ellen Factory
Commodified Childhoods
Crowd-puller cameos
Lending Fame
When Borrowing Backfires
Censorship Across Platforms
Weaponized Microcelebrity
Context and Control
YouTubers Talk Back
4: From Internet Celebrities to Influencers
Architecture of the Influencer Industry
Blogshops, Commercial Blogging, and Influencers
Influencer Agencies and Managers
Generating Income
Shadow Economies of the Influencer Industry
Bot Followers &amp
Account Purges
Hashtag Spam &amp
Shadow Ban
Instagram Pods &amp
Twitter Decks
Global Implications of the Influencer industry
Economics
Legality
Culture
Social Issues
Recent Shifts in the Influencer Industry
Archive Culture Streaming Culture
Tasteful Consumption Amateur Aesthetic
Platformed Fame Cross-Platform Influence
Attention Economy Affection Economy
Quantitative Metrics Qualitative Impact
Postface
Endnotes
Further Reading. Milestone Works Toward Internet Celebrity
Digital Platforms + Content Creation
Digital Tools + Self-Branding
Blogging + Fashion
Internet-Native Formats + User Norms
Internet Celebrity + Culture
Index.
Notes:
Includes index.
Includes bibliographical references and index.
Print version record
ISBN:
9781787560765 (electronic book)
9781787560789
1787560783
9781787560765
1787560767

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