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In theaters everywhere : a history of the Hollywood wide release, 1913-2017 / Brian Hannan.

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Format:
Book
Author/Creator:
Hannan, Brian, 1954- author.
Language:
English
Subjects (All):
Motion pictures--United States--Distribution--History.
Motion pictures.
Motion pictures--United States--Marketing--History.
Physical Description:
1 online resource (320 pages)
Place of Publication:
Jefferson, North Carolina : McFarland & Company, Inc., Publishers, 2019.
Summary:
"This book tells the story of how the few became the many. It explores the contraction of the release cycle, the maximization of the marketing dollar, and the democratization of consumer access. Additionally, it offers a comprehensive list of wide releases and rebuts much of what previous scholars have found"-- Provided by publisher.
Contents:
The jazz singer revolutionizes wide release, 1913/1936
World premieres at a city near you, 1937/1943
Quick money, 1944/1950
Taking stock, 1951/1955
Slowing down, speeding up, 1956/1959
The exhibitor fights back, 1960/1962
Downtown anchors aweigh, 1963/1965
Saturation : re-think, 1966/1970
The road to Jaws, 1971/1975
The defining period for wide release, 1976/1979
We're gonna need a bigger boat, 1980/2017.
Notes:
Includes bibliographical references and index.
Description based on print version record.
ISBN:
1-4766-3391-6

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